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Transcript

Miss Representation

What is the definition of literacy sponsor? What scholar coined that term?

  • Media VS. Parents or schools

News Rhetorical Choices

Changes

Reading these media text is a literacy event within our culture. What impact have these literacy events had on viewers/readers?

What rhetorical choices do news corporations make when they are reporting on a woman versus a man?

Do you think they are films or TV series made since 2011 that break these representation barriers? I.E. have more diverse female representation? Or other diverse representations?

Consequences of Media Literacy Events

  • negative body image for both women and men
  • subcumming to peer pressure
  • impact on finances
  • impact on forseen job possibilities
  • negative models of behavior for both genders
  • Symbolic Anhiliation
  • impact on education
  • higher rates of depression
  • higher rates of eating disorders among both genders

Privilege

The documentary Miss Representation talks about privilege. What is privilege?

A tumblr user posed the question: Is this ad sexist or equality for representing men the same way they do women in their ads? Take a position and be prepared to explain it.

Privilege

A special right, advantage, or immunity granted or available only to a particular person or group of people who are unaware that they have it.

Examples of aspects of identity that can afford privilege: Race, Religion, Gender Identity, Sexual Orientation, Class/Wealth, Ability, or Citizenship Status. Relative to things such as geographic location and historical period.

Your Ethnographies

People Challenging Media Representations

"What happens when she reaches 100%?" someone asks, speaking of Lucy's ever-growing powers. What will happen when Lucy unlocks 100% of her brain's potential? Lucy looks to be a promising film that, importantly, places a woman at the heart of this type of SF film. Normally it's a man that becomes the all-powerful figure who functions as a god/weapon/savior metaphor. Now we get to see Johansson's turn at playing god. That fact alone ought to take this film in a new direction, making it worth the watch and wait. -CG

This documentary teaches critical media literacy skills that you can apply to your observations in your ethnography project. What are people saying about your the text from your choosen discourse community ? Are there criticisms about gender, race, sexual orientation, religion, etc. in the discourse community you are observing? These are the sort of things you should be looking for. What are people saying about the text? What are the conversations taking place? Find the perspectives. Find the arguments. Find the dialogue.

Lucy - 25 July 2014