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Thank you!

Social Media

Quiet ambiance.

Beat fades.

PARTY HARDER!

The background music stops. The Harlem Shake anthem starts.

All of a sudden, something strange walks onto the court.

In a sold out basketball

game the people is discouraged.

Quiet ambiance.

Music: Harlem Shake gets louder.

V.O. : "BROOKLYN,

WE GO HARD."

The camera shows

the Brooklyn Brewery

mascot going crazy.

The crowd doesn't understand what is going on.

The scoreboard shows the home team is losing by a dramatic lead.

The lights dim and a switch turns on the logo.

Facebook

Twitter

Instagram

Pinterest

YouTube

The beat drops.

Within seconds, the whole arena goes CRAZZY!

The camera captures the expression of a fan. He looks extremely anxious.

V.O. (to Brooklyn fan): "Too HARD to watch?"

A loud exhale, grunt from a fan.

Party Harder

Campaign

Video going viral

What do we want them to think/feel/do in the future?

Insight

Beat fades.

PARTY HARDER!

SFX: Screeching sound of the door.

All of a sudden the doors open.

Total silence, subtle doodle sounds.

Aerial view of a lecture hall.

I want the feel of uniqueness. I want to have my own beer that suits my personality.

I think this beer fits my personality. When I order it at a bar, the bartender gives me the nod of acknowledgement. It is the right beer for the right time of year. I'm not selling out to the mainstream brands AND because it is a

local brewery, my friends

and I are "creating

new jobs".

Music: Harlem shake starts.

It's the Brooklyn Brewery Mascot dancing.

No sound.

V.O. : "BROOKLYN,

WE GO HARD."

Close up of a blank exam sheet.

The lights dim and a switch turns on the logo.

The beat drops.

The classroom, professor included, joins in the party.

A student looks up and sees everybody else is easily able to answer the questions.

V.O. (to student): "Too HARD for you?"

Doodle sounds all over.

Who are we talking to?

What do they think/feel/do now?

Young trendy male, 21 to 35, independent, socialites, always on the go, busy lifestyle. Who enjoys having a good time. He is consistently exploring new 'hoods, wild-spirited who is willing to try new things.

I want the beer that I drink to express who I am, where I've been, where I am going, the beer has to embody my style.

Bottom line, I want to

tell my story!

Brooklyn Brewery

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