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Prezi Design Strategies
599
still don't see it?
or falling?
by moving the line over
to the side, we make
the image off balance.
there's more potential energy in this image now.
we treat visuals on the
screen like they are subject
to the laws of physics.
prezi design strategies
shawn apostel, ph.d.
instructional technology specialist
bellarmine university
sapostel@bellarmine.edu
@apostels
terms in this prezi are from
bruce block's _the visual story:
seeing the structure of film, tv, and new media_
where you place
an object on your
prezi screen matters.
don't believe me?
hard question, right?
let's play with space
to make it clear.
horizontal lines can be calming
because they feel secure.
see the potential for movement?
this line is defying "gravity."
it looks stable
and yet offers some energy.
the line is in the center.
it is visually balanced.
our prezi figure looks safe,
but he is boxed in.
that line makes the
space look unstable.
notice how your eyes stay
between the lines?
believe it or not,
even simple lines
have meaning.
an angry face maybe?
where is this going?
let's find out.
consider this:
we tend to group things by shape.
notice how our feelings
about shapes and lines can be applied to fonts?
Heading
that is,
unless they
are tilted.
rectangles resemble bricks and seem
heavy and hard to move.
squares seem solid yet moveable.
Body
circles feel like they
can be in constant
motion.
notice how the edges look sharp? we relate to visuals with our bodies.
Highlights
triangles look stable.
the human eye is very attracted
to movement.
stand the rectangle up
and it looks easier
to push over.
when you put darker colors
together, you can create a more
somber mood. however, dark colors
may be difficult to view on a
projection screen. use with caution.
notice how our eyes looked here?
when there is no movement, our eyes like to focus on bright areas.
how do these flowers make you feel?
space
line
shape
tone
color
movement
rhythm
tone refers to
the lighting
of an object.
quick movements can make us
feel a bit edgy. but at least the
movement we see here is predictable. that helps us feel more comfortable.
it's comforting to be able to predict
movement. but it's not exciting.
how about now?
choose exciting transitions
at appropriate times.
choosing
matching colors
can be tricky.
while colors may have different meaning, there are some things common with humans.
we tend to group things by color.
you can
pick different
shades of a
single color.
a color's meaning depends on culture and personal
experiences, so get to know your audience.
the more variation in lines you see, the more visually exciting...which can be good or bad depending on your intent.
how do you want your audience to feel?
next time you watch a video,
draw lines in a little box
to record movement.
notice a difference?
even though we stayed on the same
horizontal line, the rhythm was different,
more unpredictable, and unsteady.
rhythm is tricky
because we associate
it with something
we hear, not see.
you get the idea.
choose a rhythm that fits your message.
think of each object
as a beat in a song.
that was a steady beat.
it was predictable and
easy to follow.
again
how about now?
here's prezi figure's great, great, great ( x 5,000) grandmother.
she saw movement in the bushes as she picked berries to eat.
goodness!
that's a long way to fall!
you can
pick the complementary
color.
our prezi figure can
go two directions
but not up or down
because of the lines.
when
the tone changes
so does
our feelings
about the flowers.
she avoided the snake,
survived, and had babies.
it's usually best
to find a balance between
predictability and excitement.
you can pick
a triad.
want to know why?
you'll need to go way
back in time.
never mind
easy!
her sister didn't see
movement. no babies:(
here's an example:
help momma star
find her child.
http://colorschemedesigner.com/
for more options,
try this website:
click on this link to learn more about colors and culture:
http://visual.ly/what-colors-mean-different-cultures
here's a beat
consider this:
we tend to assume closer things are related.
notice the mix of curves and lines? they fill the page in a random order. if your prezi looks like this, you may make people motion sick.
too easy
hit play on both videos (first the left video then quickly the right video) to see how this works. hold your mouse over the video and push the play button that appears at the bottom of the video image. you can remove ads by clicking the x.
here's an example:
momma
star
which star is
momma's baby?
strong yet thin.
i should
step back.
try this next time you design a prezi:
watch your prezi and record the movement you see.
did something
move in the bush?
energetic.
is our prezi figure walking?
your eyes seem to end up here.
another beat
let's change the beat
and see what happens.
here's an example:
help momma star find
her child.
this gives the page potential energy
look how small and helpless
our prezi figure looks now.
stable. hard to move.
or attending a funeral in india.
wearing white to a funeral
could be inappropriate in the usa
because many americans do not
associate white with death.
you get the idea.
here's an example:
if our prezi figure dresses
in white, she might be
going to a fancy, spring
picnic in the usa.
if we put a fulcrum here we can see what's going on. the vertical line makes the entire page lean one way.