Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Create demand for an idea

Change our core products

Can think tanks move from

What do we need to do?

Nick Scott

digital by design

Digital Manager

Overseas Development Institute (ODI)

Change our processes

Email: n.scott@odi.org.uk

Webpage: http://www.odi.org.uk/about/staff/62&-nick-scott

LinkedIn: http://uk.linkedin.com/in/nicholasmscott

Twitter: @nicknet

Credits

Image credits:Elderly partners: flick/adwriter (http://www.flickr.com/photos/adwriter/257937032)Bookshop: flickr/_SiD_ (http://www.flickr.com/photos/_sid_/1985502428/)Town crier: Johnny English (http://www.flickr.com/photos/johnnyenglish/262249193/)Sunset scene: flickr/Christolakis (http://www.flickr.com/photos/43052603@N00/3391952890/)TV news of London bombings: flickr/kitta (http://www.flickr.com/photos/kitta/24273396)Network (Atomium): flickr/fatboyke (http://www.flickr.com/photos/fatboyke/2617432325/)School cheat: flickr/Mr Stein (http://www.flickr.com/photos/5tein/2347819459 /)Fireman/clock: flickr/Roby Ferrari (http://www.flickr.com/photos/roberto_ferrari/281640001/)Metal detector: flickr/nathaninsandiego (http://www.flickr.com/photos/nathaninsandiego/4201091665/)

Map of internet traffic around the world: Oxford Internet Institute data visualisation site (http://www.oii.ox.ac.uk/vis/?id=4e3c0200)

Pyramid of online communication methods: adapted from Idealware (http://www.idealware.org/blog/2008/11/pyramid-of-online-communication-methods.html)Red/black icons from icons etc. (http://icons.mysitemyway.com/) and site icons from various locationsHot rod Google Icon (http://en.loadtr.com/Hot_rod_Google_Logo-437073.htm) Writing and pen: flickr / churl http://www.flickr.com/photos/churl/250235218/

Change our people

to

digital by default

?

Change

our systems

Pillar #2

'Being there'

Return to first principles of communications... don't expect people to come to content on your platforms - push it to them on the channels they already use.

Pillar #1

'Cradle to grey'

Pillar #3

'Reusing the wheel'

Foster research in

the cradle - network and create communities

Make it a point of principle never to spend money and time on something you can get for free and easily.

If you have to create something new, let others build on your work.

Give life to mature

research - multiple formats, multiple messages

Pillar #4

Don't let research go

to the grave - plan for long-term visibility of grey literature and research

'Revolutionary

evolution'

Introduce new systems and processes iteratively and collaboratively.

Employ arguments and evidence to convince people of the need for change.

Learn more about creating dynamic, engaging presentations with Prezi