Transformation of Komal to K-ZEE
Before shot
This is Komal before the rap-star transformation.
She is dressed in her normal clothes which are fitted and are basic colours. Her hair is pulled back, with no make-up on or anything done to enhance her looks therefore she does not have the rapper potential. Komal will have no chance making it big in the industry unless the music label adjusts her apperance in order for her to become more recognised and noticable, therefore she needs to have the characteristics and appearance of a typical hip-hop artist. Also in order for her to be successful and noticable she must have a stage name that will be remembered. Komal has now become K-ZEE.
K-ZEE's Look
K-ZEE has now been transformed into a typical mainstream hip-hop artist by her image and name. She now clearly represents her genre of music and the artist she is through her clothes. Her image cconsists of baggy trousers, a baggy open hoody, a dog tag, one hoop earing, trainers, sunglasses which are worn on top of the cap which is also to the side and a tattoo which says 'SHH'.
Target Audience
The target audeince for K-ZEE and her music
will be a gender of mostly females as well as males with age group of 15-26 year olds. As K-ZEE is a female rapper in terms of her music she will mostly focus on the subject of women in the music industry and how underrated they are. Her lyrical content will explain how she feels women are just the same in the business as males are. This will attract attention to her and also what she is about, it will also pull in other media suppliments such as magazines and websites as some may have strong views on K-ZEE's ideas and her work.
Award Ceremonies
K-ZEE would need to attend all major
music awards such as the BET awards, MTV awards and BRIT music awards. This will help her become more recognised and also give her a chance to promote herself and her music. If given the opportunity to present an award or even perform K-ZEE would take it up as she could also tell the public about her new debut album and also its release date.
Friends & Collaborations
As this is K-ZEE's debut album it is important for her to have well known music artists as friends but also as featured artists on her songs. Also it will be a bonus if she was able to feature on their songs in order to become more noticed. This will increase her fan base and she will have more of a chance of being successful.
The Album
This is the potential album cover for K-ZEE's
debut album. The cover features all of that K-ZEE
is about. Her image still remains the same and the bars could represent those in a prison. This gives K-ZEE the 'ghetto/hood' image which she needs to maintain in order to be a successful rap artist. The image could also signify K-ZEE's story which she is about to tell in this album.
Back cover image
This image is the back cover to
the album. It goes with the whole theme of the album which K-ZEE has created through her clothing and the location she has decided to take the photoshoot at. The steps represnt the estate in which K-ZEE grew up on and also the rolled up jeans look could be something that can become her signiture pose.
The Single
Before K-ZEE can released her debut
album she first has to realese her single
which features hip-hop artists MIssy-ELLIOT.
The song will be released after the release
the material she has featured on. This then
creates anticipation of what is next to come
from K-ZEE and therefore have alot of excitement
and media coverage. In order to promote the single
K-ZEEs management and label will sell rights to radio
stations and music channels in order for them to air
and play the song.
Social network accounts
In oder for K-ZEE to become more known and have more media coverage she will have a Facebook and Twitter account in which she can comminicte with her fans and also be able to put out new material and tour dates.
K-ZEE