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If you want to be on the

EDGE

The Birdcage syndrome

"but this does not concern us in Finland"

We are different

Economic downturn was not going to hit Finland either according to Katainen (in 2008)

You have to put yourself

at the EDGE

CONSTANTLY!

How often do you argue with your success stories?

Do you really look for really NEW solutions?

Or do you just make incremental changes to what you already have

When did you first

time hear that newspaper consumption is declining?

When do you make

a MOVE

Cutting EDGE Business

When you have to?

When it is too late?

Or well in advance?

Malin Brännback

Do You

Manage the future as if it was your past

or

Do you LEAD into the future

Culture Eats Strategy

for Breakfast

How Often Do You

Do you have a cutting EDGE culture in your organization?

Do you seek true novelties

Do you focus on efficiency

step out of the comfort zone

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