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Audience research
Audience research
Indie/rock genre
I think that my video will appeal to a very niche market within the indie/rock genre as this video is very unique and very different from other styles in the genre. As the genre is so big, there are many different varieties of styles within it so it will not appeal to all indie/rock fans but those who are into female artists such as Lana Del Rey and Ellie Goulding as there music sounds very similar to that of Paloma Faiths. The people interested in this video will probably have similar interests and like similar artists as the style is so unique and different from anything else that the fans are going to be dedicated and passionate about her music, therefore the music video has to reflect the genre well and be well executed.
I think that my music video will be aimed at the middle class bordering the upper class boundary as the video is going to be very classy and have a retro old fashioned theme to it. It will be shot in black and white which will make it more sophisticated to watch. Also the type of music that it is doesn't make it as appealing to lower class as its more soft music with classical instruments. It wont be as appealing to many modern day people as there is not a fast pace loud beat to it but more of a relaxed and meaningful tone to it.
As I'm looking into doing a Paloma Faith song, i think having my target audience as women is a good idea as young girls can aspire to be like her as she has an amazing talent and a very unique fashion style. This will help as teenagers are often looking for inspiration at this age to find their own identity. Her musical success will also give them hope as it proves that anyone can be successful if they want to as she is regarded as a great artist. However it can also appeal to males as she will be performing and therefore the theory of 'The male gaze' could occur.
My music video will be targeted at females aged between 15-25. However, as i am going for a retro theme it could also appeal to the older demographic of women aged 40+. Therefore giving it a wide audience to appeal to. Its important to make sure it does appeal to the younger demographic as at this age they are finding their style and what they like. Also they are the one of the biggest sources for promotion and spreading the word of artists by word of mouth with friends. This means its vital for it to be suitable for the age group otherwise there is a very small target audience which will make it harder for my music video to be liked. I think by making my target audience young teenagers, i can have fun with making my video and try and make it unusual as teenagers are always looking to be different and new ideas are always intriguing.