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Question 3
What have you learned from your audience feedback?
Our main sources of
feedback included:
Generally, the feedback that I received on the blog
was very congratulatory. As nice as this was, I didn't feel that I received much constructive criticism from the other members of my group, which would have been useful in helping me to change my work to become better. However, as they were technically part of the target audience, the positive feedback was a good sign that I was on the right track. The feedback from my teachers was more useful in terms of the mark scheme as they knew what I should change in order to reach a higher level.
Again, the feedback we received was
positive, though it didn't actually give us anything to change in the video. But, as the commenters and people who 'liked' the video were all within our target audience, their enthusiam in terms of how much they liked it meant that we had made creative choices that had appealed to them, which was our entire purpose all along (as well as receiving a good mark).
The general consensus when it came to our first draft was that Hewitson River came across as annoying, and therefore was not interesting to watch. I could understand this, as the first draft was very much made of what footage we had at the time, which wasn't very much. Therefore Hewitson could have seemed more annoying due to the lack of context when it came to his actions and general characteristics. He seemed to just be annoying from the start and all the way through. In order to hopefully solve this problem we decided to add more narrative into the video, as then the audience would have some idea why he acts in such a way, and also to show the change in his character over time, from someone who is arrogant to more modest.
We were also told that we had very little shot variety in the video as it was, with most of the shots being long shots where there were special effects or just Hewitson skipping around aimlessly.
To fix this we added a larger variety of shots, including a lot more close-ups to show emotion in the characters' faces, especially Jordan/Hewitson. We also used shots conforming to the 180 degree rule to show conversation in the opening scene. We also made use of several establishing shots to set each scene.
One element that was said to be heavily absent in the video was performance. We therefore made sure that when we filmed the new narrative opening to the video, we got a lot more performance recorded, from various different angles and positions, including shots where Hewitson plays the guitar more.
final draft
Ancillary Tasks
The only feedback for me to change in my ancillaries
was that the Hewitson River drawn on the album cover
didn't actually look like his real life counterpart. To rectify
this, I made sure to redraw his face, but I based the illustration on an actual photo of Jordan.
The final image looked a lot more like the actual
Hewitson River, and therefore more accurately
depicted the musician as he really appears.
Feedback