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Powerpoint mit Rollenspiel, was schief geht, und dann den Rules

Brainstorming Rules 15 Min.

Validation 15 min.

Inquiry

Inspection

Testing

Brainstorming is a structured method to come up with a lot of ideas.

Some of these may be good others bad, judging that is done after the workshop

The more ideas the better the chance that there are good ideas among them

How Might We ...

  • Start the ideation on a “How might we…” question, referring to the point of view of your persona. The “How might we…” question should neither be too broad nor too narrow. Make sure you focus on your prioritized needs and insights.

Example:

“How might we enable the Department Supervisor to balance on-shelf availability, bound capital and write-offs while taking care of her customers?”

  • about understanding
  • validating concepts
  • improving your designs

Iterating and refining an concept aims to validate it with users and to arrive at the best possible solution before starting production.

Which prototyping method is used to validate the solution depends on the project goal and the available team skills. Storyboards in combination with wireframes work well to model a holistic experience and to illustrate the benefits of the solution before it is actually produced.

  • Individually write down ideas on post-it's for 3 minutes
  • In turn put your post-it's on the wall and explain them
  • Others listen and write down additional ideas

  • In a second round you could take the best ideas of the other participants and try to improve them

Generate A lot of Ideas

Storytelling

Capturing key points

http://personalexcellence.co/blog/25-brainstorming-techniques/

Now Judge Your Ideas

Cluster Ideas

Select the Best Ones

Chris Peters

1995, Msc. Industrial Design Engineering

1995, Msc. Information Science

Multimedia Designer (Souwuwat & Van Wees)

Consultant User Experience (Cap Gemini Ernst & Young)

Director Product Development (PackageX Inc.)

Freelancer / Owner (User Centric)

UX Designer (SAP AG)

Manager UX Concepts Team ByD (SAP AG)

Internal Strategy Consultant (SAP AG)

SAP, Design Thinking, Lean and Scrum

Introduction to Design Thinking 30 Min.

Co-CEOs Jim Hagemann Snabe

"... Design Thinking can help SAP to build innovative products faster ..."

My View

  • Design Thinking is an innovation methodology which leads to more innovative product concepts in less time
  • SCRUM is project management methodology which leads to more efficient project execution and offers more transparancy about the project status.
  • LEAN is a management philosophy which helps organizations to succesively become more efficient.

OBSERVE

PROTOTYPE

TEST

IDEATE

UNDERSTAND

POINT OF VIEW

360 Research

Synthesis

Ideation

Scoping

  • set-up validation sessions
  • capture feedback
  • incorporate feedback
  • iterate prototypes
  • check feasibility

Prototyping

Validation

Set Up Validations

Interview, Observe

Storytelling

Generate Ideas

Set Up Team and Project

Define the Challenge

Prototype (Lo/Mid-Fi)

Sketch Solutions

Discover Themes

Secondary Research

Capture Data Points

Perform Validations

Org. Brainstorm

Talk to Stakeholders

Prioritize Ideas

How Might We let the Cash and Liquidity Manager have an early lunch

Identify Opportunities

Competitor Research

Design Principles

Check Feasibility

HiFi Prototype

  • Don't Waste my Time: eliminate manual steps in the data entry and collection process
  • I'm in control (1): give the head-office control over the planning proces
  • I'm in control (2): subsidiaries want to be able to "massage" the data before they send it to the head office
  • Motivate me to enter data: motivate subsidiaries to enter their data as timely and accurately as possible

Development Team developed:

HANA Integration

SQL Scripts

Middle Tier

HTML 5 UI

Personas / POV's

Confidential Information

Design Concepts

Collect Data Points

User + Need + Insight

Capture Feedback

Scope Iterations

Find Insights

Cash Managers need to ensure the day to day liquidity of the company.

Due to lacking systems integration and low quality tools, they spend much of their time on this, even when their added value is in mid and long term planning and scenario analysis.

Confidential Information

  • Cash Managers spend much of their time getting information together to manage the daily liquidity of a company
  • The added value of Cash Managers is in mid and long term liquidity planning and saveguarding the company against future risks
  • Head office cash managers often have difficulties in working together with their subsidiary counterparts
  • Subsidiaries see liquidty planning as an additional burden for the benefit of the head office
  • Short, mid, longterm and historical information is stored in many differenty places

Prototyping 15 Min.

Synthesis / Persona 30 Min.

Field Research 30 Min.

  • It is not a theory, it is not something abstract. Prototypes may show what something looks or feels like, or how it operates. It is made to test other peoples’ reaction, and to help you learn and gain insights into what your ideas mean to the people you are designing for.

Why Prototype

Types of Prototypes

  • INSPIRE
  • EVOLVE
  • VALIDATE

Best Practices

  • What clusters emerge from your data?
  • What themes can you derive from your data, based on clusters you identified?
  • What areas of opportunity can you identify?

Team:Assign a time for all speakers and discussions

Storyteller:

Tell what you heard and observed form beginning to end: Set the stage, introduce the “actors”, tell the story, …

Try not to (mis)interpret or judge (Indicate it to youraudience, if you make assumption).

Audience:

Try to note down all important details on post-it

Put one statement per post-it

Field Research = OBSERVING

  • Phyiscal Prototype
  • Storyboards
  • Dark Hores Prototype
  • Experiential Prototype
  • Critical Function Prototype
  • Product Vision

Identify Patterns, Needs and Opportunities

Share Observations, Make Knowledge Exlicit

Cluster and Prioritize Needs, Motivations and Opportunities

Storytelling

Capturing key points

  • A scenario is a story with a setting, actors who have goals, and a sequence of actions. [Carrol 2000]
  • Scenarios are widely used to understand different ways that future events might unfold. [http://en.wikipedia.org/wiki/Personas, 11/2009]
  • Scenarios are a natural element of persona-based design. [Grudin & Pruitt 2002]

Personas are fictional characters created to represent user types. They are useful in considering the goals, desires, and limitations of the users in order to help to guide design decisions. Personas put a personal human face on otherwise abstract data about customers (Grudin and Pruitt, 2002; Cooper, 1999) [http://en.wikipedia.org/wiki/Persona 11/2010]

Your persona description might include:

  • name and picture
  • demographics like age, education
  • needs and tasks
  • goals and aspirations

Describe A Better Future

Make Your Users Tangible

Cluster and Prioritize Needs, Motivations and Opportunities

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