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Psychographic Profile: Casey

Value Statements

“Education is far more important than work because education is going to help me in the future”

“Staying active and healthy is part of a good lifestyle”

“I feel stable when I have money”

Interest Statements

“I like team sports because you learn how to work with others successfully"

“Books let your imagination run wild”

"I like to be in the know. I usually

listen to the top 40 hit songs, rather

than having a bold interest in the

oldies, or hard metal.

Attitude/Belief Statements

"A positive personality will attract others"

"Independence is important; you cannot

always rely on others."

"Religion can be a power source for many."

Behaviour Statements

"I try to save my money, but I splurge on clothes, and materialistic items."

"Health is important. I try to take care of myself by eating right and playing sports."

"High school is about having fun with friends, and going out to have a good time."

Experience Statements

"Travelling is the best way of learning about other cultures and different social norms."

"Being a camp leader has helped me with my ability to take charge and lead others in the right direction."

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