Psychographic Profile: Casey
Value Statements
“Education is far more important than work because education is going to help me in the future”
“Staying active and healthy is part of a good lifestyle”
“I feel stable when I have money”
Interest Statements
“I like team sports because you learn how to work with others successfully"
“Books let your imagination run wild”
"I like to be in the know. I usually
listen to the top 40 hit songs, rather
than having a bold interest in the
oldies, or hard metal.
Attitude/Belief Statements
"A positive personality will attract others"
"Independence is important; you cannot
always rely on others."
"Religion can be a power source for many."
Behaviour Statements
"I try to save my money, but I splurge on clothes, and materialistic items."
"Health is important. I try to take care of myself by eating right and playing sports."
"High school is about having fun with friends, and going out to have a good time."
Experience Statements
"Travelling is the best way of learning about other cultures and different social norms."
"Being a camp leader has helped me with my ability to take charge and lead others in the right direction."