Web Analytics - 4 Steps to ensure User Adoption

Data Scientist is the sexiest job of the 21st Century - Harvard Business Review

Will they need to gather other metrics outside the initial requirement post go live?

Will they require more charts other than those provided at go live?

How much historical information is needed?

Who is in the report audience?

Does the report date range need to be fixed and how much flexibility is required?

What is the team member skillset concerning charting in Excel?

Does the report need to be presented as a dashboard?

Usable: Design, Development, Commonality, Consistency, Tools, Cross Platform and Environmental

Extensible: Scalability and Compatibility

Repeatable: Deployment, Maintenance and Self Provisioning

Supportable: Knowledge Bank, Version Management, Internet based Service Portal, SLAs, Tool Monitoring Health Checks and Auditing

Web Analytics

Steps to Help You Choose the Right Tool (Level 100)

Audit Log Reports

• List Access
• Library Access
• Opening of Documents
• Editing Items
• Check In and/ Check Out
• Copying, / Moving, and / Deleting items
• Searching
• Editing Permissions

Step 1: Ensure that Web Analytics is tied to site user adoption strategy

What about Office365 Usage Reporting? Coming soon!....

Popularity and Search Reports

• Usage
• Number of Queries
• Top Queries by Day and Month
• Abandoned Queries by Day and Month
• No Result Queries by Day and Month
• Query Rule Usage by Day and Month
• Popularity Item Report and Trends Report

Identify the site marketing campaigns

Why does the site exist and what is the sites purpose?

What site activity goals indicates success or failure?

Wow we reached our target!

Oh No! We have failed to reach our target!

What parts of the site needs focus and in what order?

Analytics is here to stay!

Analytics is powerful because

• You can measure and track results across time
• You can understand site visitors and prospects
• You can improve site mechanisms

• Power BI allows you to visually explore your data
• Power BI allows you to use a broad range of modern data visualizations
• Power BI has an easy-to-use report authoring experience
• So, Usage Data can be turned into dashboards!

By 2020, at least a third of all data will pass through the cloud

Step 2: Understand what Analytic Reporting options are available for SharePoint and Office365

Why steps are needed to provision Web Analytics

Sophisticated data harvesting requires good data capabilities

Reporting features and capabilities is not as important as usability

The business needs to help determine what metrics are needed

A method needs to be in place to collect and distribute reports

The Challenges

Owners do not know what is the right kind of analytics to help make decisions

Web Analytics is deemed not important!

Procedures and systems are little understood

Step 3 : Work the Business Requirement

Scenario

Step 3: Work the Business Requirement

Lots of tools do the job

Human Resources need to see analytics showing all interaction with procedure documents. The report must include graphics such as charts and must list those who have accessed the procedure documents

Thanks for listening!

Audit Log Reports in SharePoint 2013

http://office.microsoft.com/en-us/sharepoint-help/view-audit-log-reports-HA102772739.aspx.

Popularity and Search Reports in SharePoint 2013

http://technet.microsoft.com/en-us/library/jj219554.aspx.

Microsoft SharePoint 2013: Planning for Adoption and Governance

http://shop.oreilly.com/product/0790145368263.do?sortby=publicationDate

SharePoint Service Delivery Site

http://www.sharepointgeoff.com

SharePoint Web Analytics is not a new fad

http://www.sharepointgeoff.com\Web_analytics_nota_new_fad_webinar

Azure Sexy Services Article by John Timney for advanced (and I mean advanced!) analytic solutions to connect directly to SharePoint via Azure HDInsight

http://www.johntimney.com/?p=200

• Record the Requirement
• Ask Questions
• Identify Alternatives
• Select Solution

Twitter: @geoffeve

geoff@sharepointstation.ci.uk

geoff@geoffevelyn.com

Step 3 : Work the Business Requirement

Ask Questions

In Conclusion

Data collection and reporting are fundamental and must be accomplished effectively

Step 4: Work in Service Delivery

Step 3 : Work the Business Requirement

Identify Alternatives

The majority of your focus should be on analysing the data

• Requirements Gathering allows you to be Interested, Curious, Self-motivated, Open-minded, Flexible and Imaginative
• Value Management allows you to be Skeptical, Aware of what’s worthwhile, Methodical, Capable of spotting patterns, Analytical, Synthetical
• Power BI allows you to get familiar with the data, and better skilled in the analysis of data analysis dashboarding

Use Value Management techniques to structure the key objective and sub objectives of the requirement

Use Value Engineering to prioritise the requirements so that it can help you decide what technology best meets the requirements

Data for data’s sake is not a good investment

Use Value Management techniques to identify the best option to meet the requirements

Carefully choose the solution to match the client requirement and business lifecycle objectives

Check your site BEFORE deploying your web analytic solution:

• Check for any obviously important links that might be broken (404) or misdirected.
• Review constructed landing pages and ensure they are associated for the top organic/paid keywords.
• Review to ensure there is nothing important missing from the site's information architecture.
• Look for missed opportunity for promoting a micro conversion more prominently.
• Link to focused information from the landing pages
• Do not overpimp social icons when there has never been a social post!
• Ensure key functionality on the site works (including survey forms, PDF forms, infopath forms, workflows etc.)
• Watch out for overused ads on multiple site pages

Do not inflict torture on your customers!