Using Image Legally 101: A Crash Course

Simple questions to ask before search for images:

#1 What type of images?

#2 Purpose

Presentation?

Posting on social media sites?

Commercial purposes?

#3 Use

Assignment?

Presentation?

Posting on Facebook?

Promoting an event or a product?

Publishing an academic paper?

#4 Budget

How much does it cost?

What is your budget?

How to search for free images?

Always look for 'terms of use'. If the copyright states that the image requires permission to be used, always ask!

Fair Use

According to Merriam Webster dictionary: "a legal doctrine that portions of copyrighted materials may be used without permission of the copyright owner provided the use is fair and reasonable, does not substantially impair the value of the materials, and does not curtail the profits reasonably expected by the owner"

This means: if you are providing commentary or review on a piece of work for your studies, you can use the image.

Cite this image

Artists will usually include a 'preferred credit line' on their website. Follow his/her instruction to cite the image.

You can also choose to cite the images by a citation style, such as MLA, APA or Chicago. Consult the appropriate style guide for more information.

Where do you find copyright information on a digital image?

Always look for copyright information for whatever image(s) you are using:

What is Copyright?

definition according to Merriam Webster Dictionary:

"the exclusive legal right to reproduce, publish, sell, or distribute the matter and form of something (as a literary, musical, or artistic work)"

http://www.merriam-webster.com/dictionary/copyright

Finding other images?

Digital Images 101:

A crash course on using images legally

Try using the library resources! We have books, magazines and databases. Check out the "Finding Images" guide.

Jim Sheely, J. (Artist) Ducky,

http://www.merriam-webster.com/dictionary/fair%20use

Kayo Chang

Reference Librarian

Run Run Shaw Library

City University of Hong Kong

Graphs/illustrations?

Art?

Photography?

Google Images Advanced Search

http://www.google.com/advanced_image_search

http://www.sfmoma.org/

http://www.hongkongphotography.com/

Flickr Search

http://www.flickr.com/search/?q=

Buggey, T. (2007, Summer). Storyboard for Ivan's morning routine. Diagram. Journal of Positive Behavior Interventions, 9(3), 151. Retrieved December 14, 2007, from Academic Search Premier database.

Microstock photos:

- iStock photo

- Matton Images

Public/creative domain:

- Flickr Creative Commons

- Wikipedia Commons

$$

FREE

Select "The Common" from the drop-down

Traditional model:

- Corbis

- Getty Images

Select the "usage rights" field to

"free to use or share"

Are you looking for a free image, or do you have the budget to pay?

$$$

http://www.flickr.com/photos/68751915@N05/6355351769/ by

SEOmoz CEO Rand Fishkin giving his SEO (Search Engine Optimization) Head-To-Head presentation on Day 2 of the ProSEO Seminar in Boston, 2011 - Distilled Conference. Steve Jobs of Apple - "Silicon Valley Tuxedo"

http://www.cnngo.com/explorations/life/eva-air-does-its-best-new-hello-kitty-jets-623405