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Jeans Today
Jeans in the Movies
Jeans stayed mainly working clothes until the 1930s, when they began showing up on the big screen in Western cowboy movies.
1960s and 1970s
Early ages
Jeans became more acceptable in public in the 60s and 70s. In 1965, the first pair of purposely worn out jeans were sold for $200.
Originally working clothes for both men and women in the form of overalls.
1950s
History
Jeans were popularized in the 1950s by James Dean in Rebel Without a Cause.
First jeans invented in 1873 by Jacob
Davis and Levi Strauss. Requested by
customer for pants that could withstand hard work.
Reinforced denim
with copper rivets
at the buckle and pockets.
1918
Working Women
Women began to embrace denim in the early to mid 1900s as men went to war and the women started working in factories. During WWI, women could only wear men's overalls as clothing companies didn't provide for them yet. However, by WWII the companies caught on and began making women's overalls, though they came in limited styles.
The Impact of Jeans
by Carina Giannini