Our Target Audiences

Tertiary Audience: "Fulfilleds" and "Achievers"

Primary Audience: Interests and Hobbies

Secondary Audience: Interests and Hobbies

• Homosexual men
• Aged 19 - 29
• C2 to A on the JICNARS scale

TARGET AUDIENCE

In profiling our audience, we have chosen three main, specific groups to target with our music video and band. This is essential in creating our artist, music video and campaign in order for it to be successful.

Secondary Audience: "Rebels", "Groupies" and "Drifters"

Tertiary Audience: Interests and Hobbies

• Aged 14 to 17
• Female
• Heterosexual
• C2 to A on the JICNARS scale

Primary Audience: "Actualisers" and "Experiencers"

How Do We Target All Three Audiences?

• Aged 19 - 25
• Primarily female
• From backgrounds C1 to A on the JICNARS scale
• Heterosexual

Our Target Audiences

These audiences all have certain things in common - use of social media, disposable income, interest in current music, and urban life. By using these conventions, we can strategically advertise and market.

Examples of How We Will Market

• Facebook groups and pages
• Posters on public transport, in cafes, shopping areas and billboards
• Instagram and Tumblr posts
• Youtube previews
• Magazine spreads
• Free apps for iPhone and Androids
• Twitter feeds with chances to win prizes