Mobile Marketing in the 21st Century - What we can learn from Asia about mobile marketing

• Why is Mobile Marketing Important?
• Mobile Marketing in Asia
• Meet the Asian Consumer
• American User V.S Asian User – Smartphone Usage
• Successful Mobile Marketing Campaigns in Asia
• Mobile Marketing - Best Practices
• Key Takeaways

In the U.S., more than 49 million already engaged with mobile advertising.

In the U.S., more than 12 million clicked on a mobile ad and purchased an item.

Of the $3.3 billion that will be spent globally on mobile ads this year, half of that come from Asia, mostly from Japan and South Korea.

• http://mashable.com/2011/02/01/apps-used-once/
• http://beqrious.com/5-of-american-adults-scan-qr-codes-up-from-1-a-year-ago-study-says/
• http://mashable.com/2011/10/13/tv-tablet-smartphone-study-nielsen/
• http://www.marketingtechblog.com/smartphone-usage-2/
• http://www.intomobile.com/2012/02/28/3-things-know-mobile-advertising-2011-infographic/
• http://thenextweb.com/google/2012/03/05/android-overtakes-opera-to-become-the-most-popular-mobile-web-browser/
• http://www.digitalmarket.asia/2012/01/three-tips-for-mobile-marketing-2/
• http://mobithinking.com/mobile-awards/mma-global-awards
• http://www.japantrends.com/virtual-dating-app-fights-constipation/
• http://www.appannie.com/top/singapore/overall/
• http://www.appannie.com/top/iphone/china/overall/
• http://www.appannie.com/top/iphone/united-states/overall/
• http://sgentrepreneurs.com/commentary/2011/09/02/the-future-is-shiny-for-asias-mobile-apps-ecosystem/
• http://www.ourmobileplanet.com/
• http://www.koreatimes.co.kr/www/news/opinon/2012/01/202_103515.html
• http://blogs.hbr.org/anthony/2010/09/the_asian_innovation_century.html
• http://itidjournal.org/itid/article/viewFile/757/317 (Social Influence in Mobile Phone Adoption)
• http://www.thejakartaglobe.com/bytethis/internet-entrepreneurs-smartphones-and-indonesia/445078

Sources:

In Conclusion...

One Step At A Time

v.s.

Solve A Problem/ Meet An Unmet Need

Who Are US Smartphone Users?

Engage Consumers In Conversation

Best Practices

Integrate Mobile Strategies in Traditional Advertising

Using Mobile to Lead Multi-Platform Campaigns

Effective Use of QR Codes

Lessons We Can Learn From Mobile Marketing in Asia

Mobile Use

American Smartphone User

Asian Consumer v.s American Consumer

Mobile Use

Lifestyle

Meet The Asian Consumer

• Young adults are the most avid texters by a wide margin.
• Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day

Mobile Marketing in Asia

• 5% of adults in the United States with a mobile phone scan quick response codes using their smartphones.
• Young, Affluent Males scan most frequently
• Andriod Users scan 2D codes the most (23%), followed by iOS users (19%)

Forrester Research, 2011

50% of mobile traffic is after 6pm, peaks at 8pm

Types of Mobile Marketing

26% of mobile apps are only opened once after download

Mobile Rich Media ads drive the best performances

mobileSquared and Smaato

Rich media ad units moving across the screen has the best effects

Smartphone sales

PC Sales

v.s

Does This Look Familiar?

Apple’s iOS is the click-through leader

Contents

Mobile Marketing in the 21st Century

What We Can Learn From the Mobile Marketing Industry in Asia

Ruth Lim, Digital Integration & Innovation

30 March, 2012