Transforming Your Podcast into a Established Media Outlet

Takeaways

Start now with Hello World post

Have someone else listen. Feedback is golden

Ask and you will receive

Experts are built over time. Just keep going.

Thank You @mrshadeed #pcphilly2010

www.shadeedeleazer.ning.com

What does this all mean?

What does this allow Radio to Do?

How does this relate to Podcasting?

Roadmap to Transition Your Podcast into a Respected Media Outlet

Essentials of a Quality "Radio Ready" Podcast

On-Air quality

Drops from celebrities (What is a Drop?)

Exclusives (Songs, Interviews)

Variety (DJs, Mixshows, etc)

Session Objectives:

Implementing the age-old tactics of old/traditional media to ensure professional quality for all broadcasts

Building Community Presence: Proven offline strategies to establish your podcast as a major player in your city

Smaller is Better: How your podcast can compete with the big-time radio stations in your city

Strategies for establishing your podcast’s on-air personalities into local celebrities

Discuss multiple proven strategies to build sponsorship and advertising revenue for your podcast

The Art of the Interview: How to use interviews to develop social proof, revenue, and respect for your podcast

Q&A session

Shadeed Q. Eleazer

Digital Business & Lifestyle Strategist

• Discussion not Broadcast
• Ask all questions
• In-depth answers discuss offline
• Bloggers - Let's do an interview after session
• Taking audio testimonials of session quality

Find Me Online:

Station Identification

Commercial Spots

On-Air Interview

Pre-recorded or LIVE

WERQ

www.shadeedeleazer.ning.com

WIYY

http://facebook.com/shadeed.eleazer

Call Sign

WKYS

http://www.ustream.tv/user/mrshadeed

WKRP

What if they refuse?

Elements of A Good Sponsorship Proposal

Answer the question "What's in it for Me?"

Spell out value clearly

Allow Sponsor to commit without cost (establish deadline)

Promo for next show

Puppy Dog Close

Pet store tactic of take home now pay later

Who ever returns a pet?

How does this work with sponsorship and ads?

What if they don't want to pay?

Call sign = Unique Identifier (How did this trend begin)

Sponsorship Plug

Giveaway Announcement

Engage Audience

Call-In

FAQ

Do I need a website?

Do I need Facebook/Twitter at first?

The DJ Clue Story and You:

Integrates partnerships and sponsorships to

engage listener base

Expert usage of Social Proof and Concept of Scarcity to maintain community presenc

Utilize consistency in your format to build sponsorship

1st DJ to release mixtapes on CD

1st DJ to sell over 1,000,000 records

Came of age in hyper-competitve DJ Culture

What can you learn from DJ Clue?

Consists of structured Audio: (The Anatomy of a Successful Radio Broadcast )

Giving Your Content Wings

The art of repackaging

Exercise:

Give this flyer "Wings"

Name different ways this flyer can be repackaged

Leveraging PR to build your Podcast

Powerful Strategies

Scenario 1: I have NO PR! How to Make PR LOVE YOU Building your database on rep at a time

Getting Started: HELP! I have NO Contacts

The Art of the Interview

How do interviews establish social proof for your podcast?

How do you gain your first interview?

What are some ways to leverage interviews to build your social proof?

How long should interviews be? How short should interviews be?

What can I do with long interviews?

Your relationship with PR will make or break your media outlet

What strategies can you utilize to compete with the "big boys" as a Podcast?

Utilize freedom of format and content

Go where they don't go

Champion the underdog

Be a talent scout to build social proof

Location agnostic (Based but not anchored)

Play the Numbers GamePlay upon potential and smaller size (Win one fan a day)

PR SPEAK

Phoner -

Release

Media Day

Things are running On Time

Types of interviews

Phone

In-person

Video

Drop

Product spot

Event Promo

PR keeps you connected

PR can get you access

PR will get you exclusives from their clients

Talent comes and goes. Good PR reps are eternal.

Have you considered the following?

Releasing your best episodes on DVD?

Releasing exclusive episodes via "Pay per view"

Videotaping your podcast episodes

Broadcasting at monument and hotspots in your area

Follow up episodes with a livestream

Recording all behind-the-scenes actions