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Online Marketing - 10 Steps to lay the groundwork for online marketing
3
Publish
Make sure that you or someone else can easily create new content (posts, pages, articles) on your site
Claim It
Claim and Update Google Place, Yahoo Local, Yelp, Super Pages etc.
Find and Follow
Get to know the thought leaders in your industry and follow them. Like, re-post, re-tweet, G+ the ideas that you endorse and the people that you respect.
Call to Act
Develop clear
calls to action
on your website
Build It
Online Marketing
own your domain
and build a website
10 Steps to lay the groundwork
for online marketing
Join In
Define It
Get Social
somewhere online people are virtually and literally “meeting up"; sharing ideas and exchanging leads. Find them and join them.
Google+, Facebook Page, Twitter, Instagram, Pinterest and Linked In
Categorize and describe your products and/or services clearly. These will become your landing pages.
State It
Track
State the Mission...
What makes your Brand unique
Once you start marketing your business online you will need to know where the users are coming from. Install Google Analytics.