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Pathway to Distinction:

Customer Service

The Goal

Distinction

The Means

Customer Service

I. The Goal of Most Businesses: Conform to the Norm

II. Rare: Envision a New Norm

A. Next Level: Differentiation

B. Ultimate Goal: Distinction

1. Practice It

2. Define It

3. Publish/Celebrate It

(Attract & Engage)

Scott McKain

www.scottmckain.com

Confound

"You missed the mark so

bad it is unbelievable."

Disappoint

"You Are So Good! I can't image how you do it. You continue to amaze and delight me."

"I didn't think you were

very good and you weren't"

Delight

"I expected you to be remarkable and you were."

Conform

Levels of Customer Service

Resources

  • Basic: Process the Order
  • Seek Differentiation
  • "World Class"
  • "Trademark/Legacy"

What can you do to

build a "Trademark/Legacy" Business?

Directions

1. Constant Contact

"Engagement Marketing" Gail Goodman, 2012

"Blogs" sign up at www.constantcontact.com

2. Video Marketing

"Video Marketing for Dummies" Betina Hind

www.pixibility.com features monthly webinars

3. Customer Service

Scott McKain, "The Collapse of Distinction"

"Blog" sign up at www.scottmckain.com

See his "Taxi Terry" video on youtube.com

4. "We Put Your Logo to Work" my monthly e-newsletter on small business marketing. Sign up today.

People :

  • who are committed to grow their business by networking
  • who are interested in learning how to use the Internet effectively
  • who are creatively involved in a changing marketplace
  • who need a speaker or conference leader for events that attract small business owners

How I Got Here

* Longevity-"We Have Been in Business Since ____"

* Progress-Make Steps toward Excellence

* Flourish-Achievements-Legacy

Matt Davidson

LOGO Dynamics, Inc.

7206 Impala Drive, #201

Henrico, 23228

Cell: 241-1152

matt@logomd.com

www.masters-marketing.com

www.growyourbusinesswithcc.com

www.logomd.com

www.PutYourLogoTo Work.com

Challenge:

1. You can do this! You should do this!

2. Find or develop an Acountability Group

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