Pathway to Distinction:
Customer Service
The Goal
Distinction
The Means
Customer Service
I. The Goal of Most Businesses: Conform to the Norm
II. Rare: Envision a New Norm
A. Next Level: Differentiation
B. Ultimate Goal: Distinction
1. Practice It
2. Define It
3. Publish/Celebrate It
(Attract & Engage)
Scott McKain
www.scottmckain.com
Confound
"You missed the mark so
bad it is unbelievable."
Disappoint
"You Are So Good! I can't image how you do it. You continue to amaze and delight me."
"I didn't think you were
very good and you weren't"
Delight
"I expected you to be remarkable and you were."
Conform
Levels of Customer Service
Resources
- Basic: Process the Order
- Seek Differentiation
- "World Class"
- "Trademark/Legacy"
What can you do to
build a "Trademark/Legacy" Business?
Directions
1. Constant Contact
"Engagement Marketing" Gail Goodman, 2012
"Blogs" sign up at www.constantcontact.com
2. Video Marketing
"Video Marketing for Dummies" Betina Hind
www.pixibility.com features monthly webinars
3. Customer Service
Scott McKain, "The Collapse of Distinction"
"Blog" sign up at www.scottmckain.com
See his "Taxi Terry" video on youtube.com
4. "We Put Your Logo to Work" my monthly e-newsletter on small business marketing. Sign up today.
People :
- who are committed to grow their business by networking
- who are interested in learning how to use the Internet effectively
- who are creatively involved in a changing marketplace
- who need a speaker or conference leader for events that attract small business owners
How I Got Here
* Longevity-"We Have Been in Business Since ____"
* Progress-Make Steps toward Excellence
* Flourish-Achievements-Legacy
Matt Davidson
LOGO Dynamics, Inc.
7206 Impala Drive, #201
Henrico, 23228
Cell: 241-1152
matt@logomd.com
www.masters-marketing.com
www.growyourbusinesswithcc.com
www.logomd.com
www.PutYourLogoTo Work.com
Challenge:
1. You can do this! You should do this!
2. Find or develop an Acountability Group