Jake Bugg-Lighting Bolt
audience
The audience is a key for jake buggs music video as it helps build a fanbase. The target audience for the video is between young teens and young adults who can relate to the simplicty of the video.
representation
the video again represents the simplicty of life and perhaps a more of a decade vibe becsuse of the vinatge effect and the vinatge representations.
insitution.
ideology
Language
The ideology of the music video is to show how low budeget the video is because of the abstract plotline. which shows how perhaps Jake likes his videos be precived.
Jake Bugg belongs to the label mecury which is an indepedent label. So often in the video it has a little value in how theres no narrative which relates to the genre of what jake does indie folk and indie rock.
The video is an abstract video, it has elements of different light changes such as one has a light bright filter and the other black and white conveying two different vibes.
Also the use of the different shot types of traveling devices show how unique it is as video.
It also has an element of performance as you see Jake singing into a mic while being on stage.
The video also has a vinitage feel as you see a shot of a car which has a decade vibe.