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DISTANT PLATEAUS OF WINE FOUNDATION
About Us
Chairman and Founder
Dr Simon Appleby
Board Director
Mr Vahe Keushgueurian
Executive Director
Mr Christopher Khachatourian
American-Armenian Winemaker, 35 years in the wine business in USA, Italy and Armenia.
Owner of small-batch contract winery and consultancy in Yerevan, Wineworks.
Co-Founder of vocational college EVN Wine Academy
Co-Founder of Impact Hub Yerevan
Advisor to Armenian Minister of the Diaspora
Veterinary Scientist and Agronomist from Victoria
22 Years in Emerging Markets agribusiness, 10 years in wine industry
10 Years in South Caucasus
Chairman of Hong Kong-based agribusiness group with operations in China, Georgia, Armenia and Spain.
Distant Plateaus of Wine Foundation established in Armenia in 2018 by Australian agribusiness investor Dr Simon Appleby as a non-profit foundation under Armenian law.
Vision is to develop a mutually beneficial partnership between the wine tourism regions of Armenia and the eminent high altitude Orange wine tourism region in New South Wales.
Mission is to develop enduring commercial and cultural links between vignerons, winemakers, hospitality operators, event managers, chefs and performing artists from Armenia and Orange through participation in each others festivals, masterclasses and international workplace secondments.
Australian-Armenian viticulturalist from Sydney, living in Armenia
Operates family-owned vineyard in Armavir region
Veteran import-export professional
Armenia is a fast growing tourism destination with over 3.8 million visitors a year in 2017
The Cradle of Wine; 6200 year old history of viticulture and winemaking, home to the world's oldest winery.
Over 300 autochthonous grapevine varieties, only ten commercialised.
Market opportunities for Australian viticulturalists and winemakers as consultants amongst Armenia's 30 commercial wineries.
Distant Plateaus of Wine Foundation supported and encouraged by these organisations
Why Partner a New South Wales Region with Armenia's Regions?
Over 25,000 Australians of Armenian descent living in Sydney; eminent in international trade, professions and politics, and with high purchasing power.
Prominent in export trade from Australia to Europe, USA, Middle East, former Soviet Union and India.
NSW Premier Gladys Berejiklian has Armenian parents, and was a Director of the Armenian National Committee of Australia.
New South Wales has the country's second largest area under vine, and 200 years of heritage in fine wine production.
Thankyou
Sacred Homeland of Wine
Archeological Evidence of Winemaking for 6200 years, in Armenia's Arpa Valley.
Main Viticultural Regions
Ararat/Arax Valley (Ararat, Armavir and Aragatsotn), Arpa Valley (Vayots Dzor) and Tavush are the most established wine regions.
According to biblical tradition, Noah planted grapevines in the Ararat Valley after alighting from his Ark with his family and livestock, and the only surviving vines in the world.
Sacred Homeland of Wine
Vayots Dzor Wine Route
Contact
Attracting strong interest from European, American, South American and Russian investors in wineries, wine tourism and hospitality. Orange businesses can service this interest.
Local winemakers willing to share expertise in working with Armenian varietals, currently co-operating with Australian Nuffield Scholars
Dr Simon Appleby
simon@distantplateaus.wine
+374 95 080369
Proposed Australian Government Support
Why Armenia?
Genetic resources for dedicated High Altitude viticulture.
Proposed Orange Participation
Burgeoning Wine Tourism and Arts Sector in Ararat Valley
Orange
Objectives of Alliance
Orange Wine and Tourism Networks
Objectives of Alliance
Why Orange?
Orange Ingredients and Cuisine
The Orange Wine and Tourism Experience
Orange Wine Industry
Development of enduring friendships and professional relationships across great distances.
Armenian and Orange winemakers learn from each other's experience in modern viticulture, Armenian indigenous grapevine varieties and their vinification, natural winemaking and karas technology, through masterclasses and field visits.
Armenian and Orange winery operators learn from each other's experiences in capturing non-traditional markets, in East Asia, Eurasian Economic Union, European Union and USA.
Orange winemakers work in Armenian vintages, and vice-versa
Viticulture consultants from Orange secure Armenian vineyards as clients.
Closest Southern Hemisphere high altitude wine region (600-1000 m above sea level) to Armenia by air.
Closest dense cluster of wealthy diaspora Armenians in the Southern Hemisphere (Sydney)
Famous for premium wines and an international reputation achieved in a relatively short period of time.
Wide range of hospitality options a useful model for Areni to examine (2/3 of Orange visitors stay overnight cp. <10% in Arpa Valley or Ararat Valley)
Festivals including Orange Wine Show, Wine in the Vines, Taste Orange, Forage and Orange Food Week are an inspiration for what wineries and tourism operators wish to achieve in Armenia
Armenian wine tourism operators experience sophisticated event management, hospitality and cellar door approaches in Orange and Sydney, and use this inspiration to develop their own approaches. Consultancy opportunities for Orange operators.
Subject to agreement, Armenian chefs and winemakers participate in renowned "F.O.O.D Orange" wine/culinary festival, and present their capabilities to a sophisticated audience from around the globe.
ACTION PLAN
Why Orange?
Action Plan
Objectives
of Alliance
September-November 2019: 4-5 Orange Winemakers and Viticulturalists embedded in Armenian wineries as consulting winemakers.
Q4 2019: Armenian Community Festival, Orange, >2000 guests. Programme of winery tours, wine tastings, presentation of Orange produce, guest chefs from Sydney and Armenia, active involvement of ORVA and Orange360.
Improved competence and competitiveness of Armenian wineries and wine tourism operators
New market opportunities for Orange viticulturalists, winemakers, tourism operators and consultants, with greater exposure to the Russian market for Orange wine exporters.
More satisfied customers
More robust economic growth in rural Armenia, with more jobs