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DISTANT PLATEAUS OF WINE FOUNDATION

About Us

Chairman and Founder

Dr Simon Appleby

Board Director

Mr Vahe Keushgueurian

Executive Director

Mr Christopher Khachatourian

American-Armenian Winemaker, 35 years in the wine business in USA, Italy and Armenia.

Owner of small-batch contract winery and consultancy in Yerevan, Wineworks.

Co-Founder of vocational college EVN Wine Academy

Co-Founder of Impact Hub Yerevan

Advisor to Armenian Minister of the Diaspora

Veterinary Scientist and Agronomist from Victoria

22 Years in Emerging Markets agribusiness, 10 years in wine industry

10 Years in South Caucasus

Chairman of Hong Kong-based agribusiness group with operations in China, Georgia, Armenia and Spain.

Distant Plateaus of Wine Foundation established in Armenia in 2018 by Australian agribusiness investor Dr Simon Appleby as a non-profit foundation under Armenian law.

Vision is to develop a mutually beneficial partnership between the wine tourism regions of Armenia and the eminent high altitude Orange wine tourism region in New South Wales.

Mission is to develop enduring commercial and cultural links between vignerons, winemakers, hospitality operators, event managers, chefs and performing artists from Armenia and Orange through participation in each others festivals, masterclasses and international workplace secondments.

Australian-Armenian viticulturalist from Sydney, living in Armenia

Operates family-owned vineyard in Armavir region

Veteran import-export professional

Why should Orange partner with Armenia's Wine Tourism regions?

Armenia is a fast growing tourism destination with over 3.8 million visitors a year in 2017

The Cradle of Wine; 6200 year old history of viticulture and winemaking, home to the world's oldest winery.

Over 300 autochthonous grapevine varieties, only ten commercialised.

Market opportunities for Australian viticulturalists and winemakers as consultants amongst Armenia's 30 commercial wineries.

Distant Plateaus of Wine Foundation supported and encouraged by these organisations

  • Australian Embassy to Armenia (in Moscow)
  • Australian Trade Commission
  • New South Wales Department of Trade and Industry
  • New South Wales Department of Primary Industry
  • Destination NSW
  • Orange Region Vignerons Association
  • Orange Visitors Centre
  • Vine and Wine Foundation of Armenia
  • Armenian National Agrarian University
  • State Tourism Committee of Armenia
  • Tourism Armenia
  • Armenian Adventure Tourism Association
  • International Centre for Agribusiness Research and Education, Yerevan
  • EVN Wine Academy, Yerevan
  • International Chamber of Commerce in Armenia
  • Nuffield Farm Scholarship Programme

Why Partner a New South Wales Region with Armenia's Regions?

Over 25,000 Australians of Armenian descent living in Sydney; eminent in international trade, professions and politics, and with high purchasing power.

Prominent in export trade from Australia to Europe, USA, Middle East, former Soviet Union and India.

NSW Premier Gladys Berejiklian has Armenian parents, and was a Director of the Armenian National Committee of Australia.

New South Wales has the country's second largest area under vine, and 200 years of heritage in fine wine production.

Thankyou

Sacred Homeland of Wine

Archeological Evidence of Winemaking for 6200 years, in Armenia's Arpa Valley.

Main Viticultural Regions

Ararat/Arax Valley (Ararat, Armavir and Aragatsotn), Arpa Valley (Vayots Dzor) and Tavush are the most established wine regions.

According to biblical tradition, Noah planted grapevines in the Ararat Valley after alighting from his Ark with his family and livestock, and the only surviving vines in the world.

Why Armenia?

Why Armenia?

Sacred Homeland of Wine

Vayots Dzor Wine Route

Contact

  • Includes the finest high altitude appellations in the Caucasus
  • Vineyards located 1000-1800 metres above sea level, fantastic terroir
  • Indigenous red grape Sev Areni in Vayots Dzor region is self-rooted and one of the oldest varieties in the Armenian plateau, and the World

Attracting strong interest from European, American, South American and Russian investors in wineries, wine tourism and hospitality. Orange businesses can service this interest.

Local winemakers willing to share expertise in working with Armenian varietals, currently co-operating with Australian Nuffield Scholars

Dr Simon Appleby

simon@distantplateaus.wine

+374 95 080369

Why Armenia?

Proposed Australian Government Support

  • Ministry of Foreign Affairs
  • New South Wales State Government
  • NSW Department of Primary Industries
  • NSW Department of Trade and Industry
  • Federal Electorate of Calare
  • State Electorate of Orange
  • City of Orange
  • Australian Trade Commission (Abu Dhabi)
  • Australian Embassy, Moscow

Why Armenia?

Genetic resources for dedicated High Altitude viticulture.

Proposed Orange Participation

  • Over 300 indigenous varietals adapted to high altitude, cold winter conditions, and semi-arid hot climate in the growing season.
  • Outstanding red variety Sev Areni and white variety Voskehat native to the Vayots Dzor, wines from these grapes gaining international acclaim in USA and Europe.
  • Varieties adapted to Ararat Valley such as Kakhet (red), Haghtanak (red) and Kangun (white) producing excellent wines.
  • Varietals from Artsakh and Tavush adapted to milder, wetter conditions at lower altitudes; Kndoghni (red).
  • Orange Region Vignerons Association
  • Orange Visitors' Centre
  • Orange 360
  • Orange Food Week Committee
  • Wineries
  • Vineyard operators
  • Winemaking and Viticultural consultants
  • Hospitality Consultants
  • Ballooning operators and other tourism operators

Arpa Valley's Unique Vintage Traditions

Burgeoning Wine Tourism and Arts Sector in Ararat Valley

Orange

Objectives of Alliance

Orange Wine and Tourism Networks

Objectives of Alliance

Why Orange?

Effective Co-ordination between state bodies (Destination NSW,Visit Orange) and private bodies (Orange Region Vignerons Association, Orange 360)

Orange Ingredients and Cuisine

The Orange Wine and Tourism Experience

Orange Wine Industry

Development of enduring friendships and professional relationships across great distances.

Armenian and Orange winemakers learn from each other's experience in modern viticulture, Armenian indigenous grapevine varieties and their vinification, natural winemaking and karas technology, through masterclasses and field visits.

Armenian and Orange winery operators learn from each other's experiences in capturing non-traditional markets, in East Asia, Eurasian Economic Union, European Union and USA.

Orange winemakers work in Armenian vintages, and vice-versa

Viticulture consultants from Orange secure Armenian vineyards as clients.

Closest Southern Hemisphere high altitude wine region (600-1000 m above sea level) to Armenia by air.

Closest dense cluster of wealthy diaspora Armenians in the Southern Hemisphere (Sydney)

Famous for premium wines and an international reputation achieved in a relatively short period of time.

Wide range of hospitality options a useful model for Areni to examine (2/3 of Orange visitors stay overnight cp. <10% in Arpa Valley or Ararat Valley)

Festivals including Orange Wine Show, Wine in the Vines, Taste Orange, Forage and Orange Food Week are an inspiration for what wineries and tourism operators wish to achieve in Armenia

Armenian wine tourism operators experience sophisticated event management, hospitality and cellar door approaches in Orange and Sydney, and use this inspiration to develop their own approaches. Consultancy opportunities for Orange operators.

Subject to agreement, Armenian chefs and winemakers participate in renowned "F.O.O.D Orange" wine/culinary festival, and present their capabilities to a sophisticated audience from around the globe.

  • Town of 40,000 people in Central West of New South Wales, Australia.
  • West of the Great Dividing Range. Surrounded by Orange, Cabonne and Blayney Shires
  • Orange Wine Region incorporates vineyards located >600 m above sea level in these three shires.

ACTION PLAN





Q4 2019: First batch of tourism interns seconded to Orange360, FOOD Week and Orange Visitor Centre for 2 months.

November 2019: First Armenian Food and Wine Festival, Willoughby, Sydney. ORVA and Orange 360 invited to participate and present to Sydney's Armenian community their offerings.

Q1-2 2020: Second batch of tourism interns seconded to Orange360, Orange FOOD Week and Orange Visitor Centre

Why Orange?

  • 60% red/40% white grapes grown
  • 1500 Ha under vine, 80 vineyards, 30 wineries/cellar doors
  • Shiraz/Syrah most commonly grown, followed by Cabernet Sauvignon and Chardonnay.
  • Elegant cool climate wines consistent with high altitude and excellent terroir
  • Viticulturalists adventurous in experimenting with unfamiliar Italian, German and Spanish varieties
  • Many certified Organic wineries

Action Plan

Objectives

of Alliance

September-November 2019: 4-5 Orange Winemakers and Viticulturalists embedded in Armenian wineries as consulting winemakers.

Q4 2019: Armenian Community Festival, Orange, >2000 guests. Programme of winery tours, wine tastings, presentation of Orange produce, guest chefs from Sydney and Armenia, active involvement of ORVA and Orange360.

Improved competence and competitiveness of Armenian wineries and wine tourism operators

New market opportunities for Orange viticulturalists, winemakers, tourism operators and consultants, with greater exposure to the Russian market for Orange wine exporters.

More satisfied customers

More robust economic growth in rural Armenia, with more jobs

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