successful mobilization, combining the on- and off-line
1
ideas
but nov 25
END VIOLENCE AGAINST WOMEN DAY
was just around the corner!
?
why gagnam style?
action!
nov 25
total practice time:
20 mins
equipment: boombox, batteries, usb with soundtrack, 2 hand drawn posters
20 dancers, 100 watchers +
10,000 views in 2 weeks:
priceless!
a global movement
One Billion Rising
ONE IN THREE WOMEN ON THE PLANET WILL BE RAPED OR BEATEN IN HER LIFETIME.*
ONE BILLION WOMEN VIOLATED IS AN ATROCITY
ONE BILLION WOMEN DANCING IS A REVOLUTION
special thanks to Nina Rai, Caroline V, Stine H, Tina Gurung, Sujita Gurung
actions
outreach
make the transition as quick as possible
timing
i don't have time..
how long is the program?
our idea ignited in august, for
what organizations
will participate?
targeting people likely to be interested
online, in person, at all venues
overcoming inertia / confusion
it's a dance?
Over 5 million
related links!
One Billion Rising
on feb 14
but i can't dance..
Incredible
viewership!
... that date was SO far away, and we were SO excited...
will you give out flyers?
riding the viral wave
we capitalized on the virality of Gangnam style because:
everyone knew how to do it;
it was massively shareable
outreach and mobilization are
MUCH easier
with an example of past success (the first flashmob)
intense promotion activity
social media targetting people interested in the cause,
and people interested in the gangnam style meme
word of mouth, persnal emails
put a lot in, get a lot out!
...on to the main event...
+
local song!
global OBR song and choreography
original choreography
(CORE Fitness Studio)