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Discover Media Bias

Media= various mediums of communication that influence people widely.

tendency to prefer one perspective, view or opinion; usually one-sided, not neutral, fair or accurate

process of selecting and placing information; focusing on particular stories while ignoring others

"Burying" the story= placing in an area where few people will look; scheduling for times when few people will watch TV. Failing to follow up with information that clarifies stories.

Advertiser's $$ funds the news. Editors select news that draws larger audiences and pleases the advertiser's opinions or views

Sensationalism

Any expression of opinion, analysis or solutions is subjective versus objective.

What to watch for

* 1st person point of view: "I" "we"

* Superlatives: "always," "never," "must"

* Belief statements: "I believe," "I think"

* Inflammatory language designed to anger or excite

* Judgment statements that attack rather then report

("they" accusations; use of qualifying adj or adverbs)

* Solution suggestions using words like "could," "should," "must"

Critical vs. Noncritical Audience

Non-critical:

"It's true if I/we believe it's true."

"It's true if it supports my argument."

Critical:

|I want to believe it, but it may be wrong."

"My own biases make me believe somethings are true that are not."

"It may not support my argument, but it makes me think and is worth considering."

Bias =

Source Control

Consider where the news item came from! Does that source have a bias? Is it connected to an advertiser or special interest group?What sources are not included?

Statistics & Crowd Counts

numbers can be inflated or down-played; numbers imply facts;

Names & Titles

use positive or negative labels to describe people; use of prestigious titles

Selection / Omission

choosing to add or omit information or details from a story

Editorial Bias:

Headline

Summary may present hidden bias or prejudice

Focus on stories that promote fear, anger, and excitement. Shock sells!

Visuals

pictures, photos, and charts draw attention and influence the audience's perception of the events presented and their importance

Layout /Placement

Commercial Sponsors

Reporting Bias:

using particular tone to "spin" a story so the audience perceives it in a particular way

Electronic Media

Television, film, video and radio; video games too!

Diction & Tone

Internet /Digital media

(before it manipulates YOU)

continuously updated

news and information sites,

blogs, email, u-tube and

social networks

Choose words with positive or negative connotations; manipulate our emotions

Narrative Style

Stories progress from beginning to end, yet with limited time and word space reporters may offer conclusions before they have all the facts.

Witnesses,

Research & Sources

If a reporter doesn't search for a variety of perspectives, a report may be inaccurate, opinionated and/or based on emotions rather than facts.

Print Media

Omission

books, pamphlets, magazines, comics, newspapers, posters, advertisements, etc.

Reporters may omit facts that encourage critical thinking about an event. Omitting or adding facts encourages the audience to think a particular way.

Situational Bias

Complexity

Failure to present "Who, What, When, Where, Why and How" results in simplistic reports.

Some news stories need background information in order to be fairly understood. (language, geography, culture, history)

Distraction

Rapid-fire news delivery and streaming sub-titles don't allow viewers to think carefully about stories.

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