Newsletters

Newsletters

As a marketing tool, the e-mail newsletter might seem archaic compared with new media such as Twitter, Facebook and Foursquare.

Yet..

$1.00

Respect your reader. Don’t waste their time or attention.

Ask nicely first.

Focus on relevance.

Design with a goal in mind, so that you’ll know if it worked.

Make unsubscribing easy.

Code like it’s 1999 (literally) and use inline CSS.

Don’t assume that images will be viewed

Follow the law.

Test everything before sending, because you can’t take it back.

THANK YOU

2009

Email Marketing

ROI

Email is still one of the most effective means of building relationships with customers and driving sales.

$43.62

Cuz you don't wanna go to jail, right? :)

In many of the major email clients

Know why you’re sending the email and what result you want to achieve.

There’s no point in emailing people who are not interested in your content any more.

images will not be shown by default.

Make sure every link is working and that any personalization appears as expected.

Ask people directly if they would like to receive emails about your topic.

Get to the point quickly, instead of burying the value under a mountain of greetings and headers and hilarious photos.

Encourage conversation.

Get Personal.

Tie in blogs and social media.

Make the subject line count

Use tables for structure, instead of CSS.

Nested tables are more reliable than padding and margins.

Avoid CSS shorthand. (Use full definitions.)

Don’t use PNG images.

Explicitly set a margin for every paragraph, because the defaults vary a lot.

The email below makes it very obvious what action its authors would like their subscribers to take:

Example:

One excellent example of getting to the point is the recent Haystack announcement. No need to guess what Haystack is for when you read the top of this email:

Test everything again before sending, because you can’t take it back.

Avoid images for important content such as headlines, links and calls to action.

Add a prominent text-based link to a Web version of your newsletter.

Use the alt attribute for all images to give Gmail users a better experience.

Specify height and width for images to ensure that the blank placeholders don’t throw your design off.

Test your design with images turned off before sending.

http://inlinestyler.torchboxapps.com/ - Converts CSS rules into inline styles attributes

@_renatocesar

Make sure every link is working and that any personalization appears as expected.

knowing and trusting the sender

CONTACT

renato@21212.com

IS

the biggest factor in whether recipients opened an email.

Send it.

Don't matter what you are going to do

YOUR HTML WILL

BREAK