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Typography
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ACTIVE!
why?
1. bold colors
2. orientation of words
3. contrasting colors
4. movement of the word active 5. layers
camo
really?
1. layers above the word ‘camo’
2. “difference” effect
3. font
4. over-lapping lines hide words
5. black lines push words into background
implied
how?
1. shape made by the ‘l’ and ‘i’ is implied
2. implied fades off into the white
3. you know what the reflected word says because of the original word
4. words have no fill
5. words run off page
LOUD!
c'mon...
1. bright colors
2. overlaping words and shapes
3.opposite colors
4. variation of font types and sizes
5. orientation of words
STABLE
because...?
1. basic colors
2. triangle represents a pyramid
3. stable is written in all caps (same height, width and length)
4. orientation of grid and words
5. width of lines
quiet
are you sure?
1. mellow color
2. orientation of words
3. gradient on background and words
4. font type
5. font size
WHITE ON BLACK
prove it.
1. focal point is white letters overlapping black letters as a shadow
2. black words pop because they have a white outline
3. the background has a white word fill
4. orientation of words causes your eyes to move around the page
5. the text behind the background is blurred