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BUS 3535: Business and Society in Costa Rica
Taylor Carraway
BUS 3535: Business and Society in Costa Rica
Costa Rica
lush
green
vibrant
not quite what it seems...?
Three common misconceptions
or...
or
fighters?
Tradition..
or...
To attract tourists and make money?
Some positive aspects that are true
Slogan: Pura Vida- Pure Life
Hospitable people
delicious pineapple...
rice and beans....
.......at every meal
Spider monkeys grace you with their presence
Some areas are very traditional in their way of doing things
Costa Rican Tourism Board
2008-10,000 tourists
2010-2,099,829 tourists
San francisco-Powell street
Most colorful
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Macaw
waterfall
toucan
Oxcart
Only promotes beautiful aspects of Costa Rica
“Another way that Costa Rica has been successful in the past is ensuring that no side issues (read: civil wars, drug running, or armed gangs) dampen its core brand dominance in ecotourism.”
“No one’s going to be interested in seeing monkeys in the rainforest if they’re afraid of getting kidnapped.”
And therein lies the piece of the Costa Rican brand that remains the most fragile. While someone traveling through the country may not be aware of the swelling national security problems, should they continue to grow, the Costa Rican brand could suffer.
It will be the containment of these pressing issues that will ultimately be the key to protecting the strength of the Costa Rica brand. Meanwhile, U.S. billboard campaigns will ensure that tourists keep pouring in
In addition to concern over increasing influence of regional drug traffickers, residents say security is their number one concern
Oh yeah...
lovers?
beautiful beaches