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Transcript

Taylor Carraway

BUS 3535: Business and Society in Costa Rica

Costa Rica

lush

green

vibrant

not quite what it seems...?

Three common misconceptions

or...

or

fighters?

Tradition..

or...

To attract tourists and make money?

Some positive aspects that are true

Slogan: Pura Vida- Pure Life

Hospitable people

delicious pineapple...

rice and beans....

.......at every meal

Spider monkeys grace you with their presence

Some areas are very traditional in their way of doing things

Costa Rican Tourism Board

2008-10,000 tourists

2010-2,099,829 tourists

San francisco-Powell street

Most colorful

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Macaw

waterfall

toucan

Oxcart

Only promotes beautiful aspects of Costa Rica

“Another way that Costa Rica has been successful in the past is ensuring that no side issues (read: civil wars, drug running, or armed gangs) dampen its core brand dominance in ecotourism.”

“No one’s going to be interested in seeing monkeys in the rainforest if they’re afraid of getting kidnapped.”

And therein lies the piece of the Costa Rican brand that remains the most fragile. While someone traveling through the country may not be aware of the swelling national security problems, should they continue to grow, the Costa Rican brand could suffer.

It will be the containment of these pressing issues that will ultimately be the key to protecting the strength of the Costa Rica brand. Meanwhile, U.S. billboard campaigns will ensure that tourists keep pouring in

In addition to concern over increasing influence of regional drug traffickers, residents say security is their number one concern

Oh yeah...

lovers?

beautiful beaches

tropical wasteland

for real?

were you disappointed?

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