Web Tracking Made Easy

Web Tracking Made Easy

Google Adwords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

https://adwords.google.com

Presented by Boomer Sassmann and Big Boom Design

• Set a daily budget
• Set a keyword budget
• Configure settings (Location, Keyword Type, Devices, etc

CrazyEgg Heatmap

Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website.

https://www.crazyegg.com/

“If you can't explain it to a six year old, you don't understand it yourself.”

-Albert Einstein

Google Webmaster Tools

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

https://www.google.com/webmasters/tools/

Derek Hart

• Track Error 404's
• Submit Sitemaps
• Get notified of hacking
• View Impressions

Why Should You Track

• Free to track - most of the time
• Understand your market
• Refine your keywords/content
• Refine your site design
• Identify new revenue streams
• Identify Health Issues

SEM Rush

Keyword & Domain Tracking

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

https://analytics.google.com

https://bigboomdesign.com/google-analytics/big-boom-dashboard-analytic-report

Domain Name & Site Analysis

• Backlink count and toxic backlink count
• Competitors based on common keywords

Keyword & Position Tracking

• Keyword Volume and Position Tracking
• Active Ad campaigns in the market

But wait there is more...