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Fair Trade
5
Transcript
let's see
so minimum price & social premium are key
...as are consumers
so how big is Fair Trade then?
"Consumer spending on Fairtrade Certified products in Ireland grew by an estimated 16% in 2011 to rise to EUR159m, up from EUR138m in 2010. Ireland now has one ofthe highest per capita spends on Fairtrade Certified products anywhere in the world."
"Ireland has the highest numberof Fairtrade Town groups per capita of any country in the world – 47"
"Due to subsidies for wealthy country producers of cotton in the EU and US, it is estimated that four West African countries, Burkina Faso, Mali, Benin and Chad lose up to US$250 million per annumin income from their cotton sales. These four West African countries, though small in terms of global
cotton production, at only 4%, nevertheless depend significantly on cotton for their export earnings –cotton accounts for about 60% of Burkina Faso’s export earnings."
"I’d say you could probably drive your processed sugar beet from Norfolk to Birmingham [Cadbury's factory] along the A14 in around three hours.
This is where the other half of our sugar comes from. British Sugar is responsible for the production of the other million tonnes of sugar we consume every year. They refine sugar grown by around 4000 farmers located all over East Anglia and the East Midlands. The total value of these contracts is worth over £200 million to British farmers.
The move from British sugar beet to Belize sugar cane wasn’t in the press pack at Cadbury’s.......(Conor Woodman)”
Similar Story for Ireland and its Sugar Beet industry....
let's talk about it...
(cc) photo by medhead on Flickr
potential
issues
Fundos vs realos?
One
threats
I think this is about data!
Two
due dilligence: economic & environmental threats?
threats
Three
Topic
I think this is about facts!
the market:
Other certs, high commodity prices, & (local) EU farmers
threats
I think this is about feelings!
Different
perspectives
range is growing
Marketing by other means:
volunteers,church groups...
Cotton: the next frontier
new growth areas
so, what is Fair Trade?
FAIR TRADE
A JOURNEY WITH @OLIVER_MOORE
Fair Trade
in Ireland
GROWTH
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