Poster Idea

Title

The title of the featured film is WinWin. This implies there is a situation between two characters - however unlike the name suggests, due to the red colouring, one will not win and will die/be murdered etc.

The contrast in the red from the background is a strong obvious colour, which could link with connotations of anger and warmth and blood - possibly implying the Femme Fatale featured is a strong blooded woman.

Furthermore the colour of the second 'win' is a harsh contrasting black with negative connotations of death/evil and suffering which due to many notable Film Noirs, is inevitable.

Improvements

Colours

In terms of colours, when editing the original picture of Scarlett, I decided to make it not just black and white, but have a dated, slightly sepia hint to it as well. It also gives the Chiaroscuro lighting a stronger, more formidable contrast.

The Femme Fatale's lips and nails are also red which however is taken away from this image as it's in a more monochrome filter, however in terms of improvement, this could be an idea.

The Femme Fatale is also blonde which implies innocence, where the reality of the character twists the more modern classic convention of a blonde actress.

In terms of improvements to this piece (besides using my own photographs), I could use red on the nails and lips to stand out against the background as red is a key colour within the connotations and forebodings of Film Noirs.

The arrangement of the title looks like steps going down implying whatever event/plan happens, that it's going to go down. This however positioned on her chest (being suggestive), leaves negative space between her real self and her reflection. This could be filled with another character's face or cigarette smoke or something which is a stronger indication of the style of film/genre.

Iconography

Composition

The photo is of Scarlett Johansson, playing Marilyn Monroe for the Dolce and Gabbana televised advert. However, in terms of composition, the fact that she is a woman, sparks the idea of a Femme Fatale. She's looking in a mirror, and reflections spark weakness within a character. She's blonde, implying innocence, and she's framed to the right of the picture creating an obscure impression and camera shot.

With the idea that; "when we look in the mirror, we see ourselves as we want to" - the fact that we can see more of Johansson's reflection than the actual actress impies that within the film she's possibly showing the characters what she wants them to see and is hiding something.

The iconography within this piece revolves around the character - "Femme Fatale" - which is a classic convention of Film Noir films. Her lipstick (make-up) is a good use of iconography and indicates her wealth and power upon the other possible characters in the film.

I could include, within the negative space, the face of another character wearing a suit or fedora to meet the criteria of the genre.

However, the low cut suggestive style of dress is also a good use of iconography to imply that the Femme Fatale is willing to go to any lengths to get what she wants.

Film Noir Poster Idea

with Scarlett Johansson