“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).
This video of Charlie Brooker's news package helped guide the news package giving us various different ideas of what to do.
https://www.emaze.com/@AOLTIZOWR/hack-release-mariam?autoplay
This is an emaze produced talking about the consistency of branding in each form of our news media platform.
Every company has a brand, whether they make it a priority or not. In most cases your brand is reflected initially in your logo mark, then supported by your messaging.
In the news package we used various different technologies in order to complete our news package. For example, high tech cameras and applications on a mac.
https://www.thinglink.com/scene/1037294301542875137
This is a thinglink showing and explaining all the applications used on the mac.
When it came to recording I decided through trial and error the school cameras quality was of a poorer standard and the IPhone 7 was clearer when it came to volume and visually.
Getting Feedback from various people about the final news package. This was extremely helpful as I was able to understand other peoples perspective on the news package, which meant gaining constructive criticism and also positive feedback. These type of feedback means that it could be developed into a better news package by correcting the various setbacks.
https://www.emaze.com/@AOOWOLWLT/mariam
This is an an emaze showing and explaining which cameras used and the reasoning behind it.
https://www.thinglink.com/scene/1043440599744643075
This is a thinglink showing a comparison with another news package. In this case it is shng the comparisons between websites. The website chosen to compare is FoxNews. This comparison helped see the similarities and differences between the two websites.
https://padlet.com/londonherald123/2cfl93b5muez
This padlet I created explores the different aspects and similarities of the two news packages.