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Media texts CONSTRUCT aspects of reality for their own purposes.
The media tend to represent social groups (gender, ethnicity,
social class/status, ability/disability, different sexualities, region and
age), and ideologies.
In most Media Texts, there is never just one thing being represented, and it is represented to us in various ways.
Representation is crucial to make our short film relate to our audience.
Therefore during research and planning we will always make sure to refer to representation.
http://media.litmuse.net/vocabulary/bias/representation
Stuarts Halls theory of encoding & decoding pieces of media - is that each viewer/reader of a text interprets it in different manners, due to their own individual background.