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With Canadians spending more time online than anyone else in the world it's no surprise that libraries are turning to the internet and social media to reach out to their patrons. However, with so many social media outlets out there and more being developed every day how do you know which ones to choose? How do you make the most of your online presence?
Let's break things down!
Instagram is a relatively new photo sharing app for Apple and Android smartphones and tablets. This app lets you take, and edit photographs with a variety of filters to share with your friends and followers. It began as a strictly mobile only app but has now expanded to the web.
Other Tips for Success
Questions?
Contact Me: alexandranicolemills@gmail.com
Sources:
Faber, Helen. "Canadian Social Media Statistics 2013." Web Fuel. 14 August 2013. <http://www.webfuel.ca/canadian-social-media-statistics-2013/>
Geoff. "15 Amazing Facts about Facebook in 2013." We Are Social Media. 16 September 2013. <http://wearesocialmedia.gr/15-amazing-facts-about-facebook-in-2013/>
Costill, Albert. "25 Insane Social Media Facts." 10 December 2013. <http://www.searchenginejournal.com/25-insane-social-media-facts/79645/>
"Company Info" <http://newsroom.fb.com/company-info/>
Noyes, Don. "The Top 20 Valuable Facebook Statistics." 19 February 2014. <http://zephoria.com/social-media/top-15-valuable-facebook-statistics/>
Kotenko, Jam. "Facebook Reveals We Upload a Whopping 350 Million Photos to the Network Daily." 18 September 2013. <http://www.digitaltrends.com/social-media/according-to-facebook-there-are-350-million-photos-uploaded-on-the-social-network-daily-and-thats-just-crazy/#!Hdg8r>
"Instagram" <http://instagram.com/press/>
Herman, Jenn. "Instagram Statistics for 2014." 17 February 2014. <http://jennstrends.com/instagram-statistics-for-2014/>
"About" <https://about.twitter.com/company>
"Twitter Stats Infographic and Twitter Facts from 2012 and 2013." <http://www.socialmediadd.com/Articles.asp?ID=248>
"Infographic Social Media Statistics for 2013." 10 January 2013. <http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/>
Dodaro, Melonie. "Shocking Social Media Statistics for 2013." 14 August 2013. <http://topdogsocialmedia.com/social-media-statistics-2013/>
"Pinterest for Business." Visual.ly. 20 June 2012. <http://visual.ly/pinterest-business>
"Getting More Out of Pinterest [Infographic]." Marketing Pilgrim. 11 April 2012. <http://www.marketingpilgrim.com/2012/04/getting-more-out-of-pinterest-infographic.html>
Lormier, Danielle. "25 Things That Make You Look Dumb on Pinterest." <http://blogs.constantcontact.com/product-blogs/social-media-marketing/pinterest-for-business/>
What are you hoping to accomplish by participating in social media? The following are some examples:
Work out a policy with your staff and figure out the following:
Are You Sure?
There are four important things to consider before diving into social media:
Goals & Audience
Uses & How-To
Staff Commitment
Measuring Success
Next look at what the site was designed to be used for and figure out whether or not it would fit your social media needs.
Library Uses
The Facts
Library Uses
Promoting Collections
How: Post pictures, status updates or links to other sites.
Readers Advisory
How: Post links to book reviews, write your own in a post, and add pictures. Ask your patrons what they think and what they would like to see.
Promoting Events or Programs
How: Create an events page and share it on your wall, invite your community, request feedback, post images of the event
Providing Alternate Methods of Reference
Give your patrons the option to message you with reference requests instead of email. This makes your services even more convenient.
Providing Customer Service
How: Check your library's Facebook multiple times a day and respond to patron questions and comments. The conversation is going to happen whether you are involved or not so use this as a method for damage control. Stay positive and address concerns.
Promoting Collections
How: Post pictures of new books or interesting collections. Go #inthestacks.
Share History
How: Post some of those really cool pictures of your library, or library community's past. #tbt, #wbw or #fbf anyone?
Showcase Library Space
How: Post pictures of cool areas of the library (i.e. fireplaces, comfy seating, the view) or even before and after photos of renovations.
Promoting Events or Programs
How: Share promotional images of upcoming events and share photos when the events or programs are over. Share photos of finished crafts and products from workshops and children's programs.
Providing Customer Service
How: Check your library's Instgram regularly and respond to questions and comments promptly and positively. When responding to specific user use the @ symbol and type in their Instagram username..
Facebook is an extremely popular social networking site. Users share status updates, links, photographs, instant messages etc. with their Facebook friends.
Make it Count
Library Examples
Make it Count
Library Examples
Edmonton Public Library
https://www.facebook.com/EPLdotCA
Library & Archives Canada
https://www.facebook.com/LibraryArchives
Toronto Public Library
https://www.facebook.com/TorontoPublicLibrary
by Alexandra Mills
Library Technician
The Facts
Library Uses
The Facts
Library Uses
Promoting Collections
How: Tweet about new additions to your collection or even rediscovered items. Use text and images for greater effect.
Chat About Trends
How: Post some of those really cool pictures of your library, or library community's past. Join in the #tbt discussion. Watch the trending topics and take part in discussions relevant to your library or community.
Promoting Events or Programs
How: Share promotional images and information of upcoming events and share photos when the events or programs are over. It's okay to remind people more than once about an event but don't go overboard.
Providing Customer Service
How: Check your library's Twitter regularly and respond to questions and comments promptly and positively. When responding to specific user use the @ symbol and type in their username.
Promoting Collections
How: Post pictures of books, linking back to your catalogue or a book review on the library's blog.
Share History
How: Post some of those really cool pictures of your library, or library community's past. Link it back to your library's website.
Provide Reference
How: Post links to useful resources available online, or provide links to your library's databases.
Promoting Events or Programs
How: Share promotional images of upcoming events and share photos when the events or programs are over. Share photos of finished crafts and products from workshops and children's programs. Link these images back to your library's blog or website.
Providing Customer Service
How: Check your library's Pinterest regularly and respond to questions and comments promptly and positively. When responding to specific user use the @ symbol and type in their username..
Pinterest is like an online corkboard. You gather information (links, videos, photographs) into one online account and categorize them into subject boards for easy access not only by you but by your followers too.
Twitter is an online microblogging website. It is a great spot to send out or read quick blasts of information. Twitter was designed with SMS messaging in mind, hence the 140 character limit on your thoughts. Many users only access Twitter through mobile devices.
Make it Count
Library Examples
Make it Count
Library Examples