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Take Charge of Change
7
Transcript
-14% PC
Get Extinct
not considering mobile at all
Struggling to stay relevant today?
sold worldwide
in 2013
1%
Game Changers:
(International Data Corp)
MORE DEMANDING
MORE EMPOWERED
SMARTER
The New
Consumers
are:
CONTROL CHANGE
Internet Consumer
Generation
=
Internet
+
Traditional
Consumer
Embrace Change
Digital Darwinism is the
evolution of consumer behavior
when society & technology evolve
faster than your ability to adapt
or
Google GLASS
90%
88%
conducting
daily searches
(Forbes)
What's in
the future?
I-watch
Have mobile strategy
26%
small business
have a mobile
friendly website
Gesture Recognition
135 million U.S. smartphone users
WHY?
Because they failed to adapt to change.
35%
45%
1973 - 1983
1983 - 1993
60%
1993 - 2003
2010
2000
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