KJAM RADIO MEDIA USE
MEDIA EFFECTIVENESS
$1.25
Monday, January 22, 2018
Vol XCIII, No. 311
LOCATION
MADISON, SD
KJAM RADIO: WHO ARE WE?
KJAM FM: Jammin' Country
MEDIA USE
- KJAM uses Facebook to keep listeners informed, promote businesses and events, and receive feedback.
- 3628 page followers
- 45 reviews - 4.4 stars out of 5
- 3757 post reach this week
- 249 page views this week
- 1360 post engagements this week
This social media outlet is utilized often by KJAM Radio employees and is, therefore, the most effective social media tool.
Facebook is used to reach the Madison Area and promote events such as the Poker Run, Ladies' Day Out, Pub House Office Party, etc.
Facebook allows KJAM to cater to a specific audience, and this is why it is effective.
KJAM FM has served Eastern South Dakota for 39 years with local and regional news, 24-hour weather, sports and Ag market updates. Jammin’ Country FM 103 is a full service station with a “Hot Country Hits” music format and broadcasts from downtown Madison, South Dakota. Jammin’ Country FM 103 has a reach of potentially 50% of South Dakota’s population within 7 counties. The age range of country music listeners is anywhere between 8 to 65+ and our primary listener range is 18 to 65+. Jammin’ Country FM 103 is the local voice for all DSU Athletics as well as many surrounding area sports broadcasts. When severe weather hits, over 25 different school districts in the area rely on KJAM for announcements.
Always kept up to date
on local events!
WEBSITE
KJAM RADIO: WHO ARE WE?
AMAZINGMADISON.COM
KJAM FM: Dakota's Best
KJAM AM has served Eastern South Dakota for close to 60 years with local, regional and national news, 24-hour weather, sports and Ag market updates. Dakotas Best AM 1390 is a full service radio station with “Classic Hits” of the ‘60s, ‘70s, and ‘80s. Agricultural programming fill our days with programs. The age range of listeners is primarily 35 to 65+. Dakota’s Best AM 1390 is the voice of the Madison Bulldogs and the official station of the Cornbelt Baseball league. When severe weather hits, over 25 different school districts in the area rely on KJAM for announcements.
KJAM drives a large portion of traffic to their website AmazingMadison.com. KJAM uses the website to share news stories and obituaries, broadcast area sports, share cancellations and postponements, and advertise for businesses. The website had 10,350 views last week. To put that into perspective, Madison has a population of 7,425. The design of the website is very generic in appearance, but it is easy to navigate. The business ads are oftentimes poorly designed, but that does not seem to stop viewers from clicking on them.
KJAM also has an Instagram and Twitter account. The company's Instagram account, kjamonair, has 95 followers. The account is not updated consistently, so it is not as effective. The Twitter account, kjamradio, has 724 followers.