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Casino Royale
Budget:$150,000,000 (estimated)
Opening Weekend:$40,833,156 (USA) (19 November 2006) (3434 Screens)
Gross:$594,239,066 (Worldwide) (6 May 2007)
The main actors names are placed at the top of
the poster in a bold writing, so it attracts the attention of the target audience.
As we read left to right, this could suggest that the main part of this poster is "Jason Statham"
Having the titles of the films that these three famous actors are in, is different way of advertising the film. Normally we would expect the director to be used for example "from the director of ..."
Due to "Ryan Phillippe" looking at "Jason Statham" you could expect that "Jason" is hiding something .
Also "Wesley Snipes" is looking down at a gun maybe suggesting that he is scared of the gun or that something has happened to him in the past.
The title "Chaos" has been used with a standard
font but with some bullet holes. This maybe
used to identify the genre of the film.
I don't like the idea of not having the date of release on the poster.
But I do like the idea of not having much writing on the poster so the user isn't distracted from the characters.
This part of the poster will identify to the target audience which genre the film is going to be. In the case the genre is Action.