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Twitter puts you in a forest.
Why do I want to be there?
Tweeters - subdivide and listen.
Give and take.
Use tweets to drive people to your site.
You need to LISTEN too - it's not just about posting
Measure relative growth and engagement
Keep your Twitter handle short.
NING is like Facebook In a Box
It's not really a blog. But its a great tool.
Follow similar businesses
If others are talking about you or your product, you win.
Sometimes you just run into jerks.
Block them, unfriend them... ignore them.
MEDB’s state-of-the-art
Donald Malcolm Training Center
provides the setting for the High Tech Maui program to convene a variety of workshops and events for local businesses.
Follow group on Twitter
Make Suggestions, Share Ideas
and Connect With Others
#MauiSMUG
No Farmville or Mafia Wars
Short and sweet.
Often from phone
Tweet what you are passionate about.
Follow popular tags.
Make it simple and quick; don't be a perfectionist.
Facebook is the people you went to High School with.
Twitter is the people you WISH you went to High School with.
Start with establish face to face community like the SMUG group.
Talk to your audience!
With Twitter EVERYTHING is public.
IRL - in real life! Meet people face to face that you've
gotten to know on Twitter.
There are photographs and graphics on Tweets how do you
do that? Set up in your profile.
We want to share knowledge.
We want to know what
you want to know.
Be Everywhere
You better have EXCEPTIONAL
content if you have a pay model!
I'm using NING as my blog
Buisiness Life +
Personal Life +
Cool Stuff You Hear About.
Must have a blog; start there
and use other tools to promote.
It doesn't have to be hard.
Describe what you do!
Be where you feel most comfortable;
different for every person and every business
40% of our buisness is driven by social media.
I get a lot of really cool things,
I share them and my brand has grown.
http://www.hightechmaui.com/programs/workshops.cfm
Create content
around your brand
People read bad stuff.
They love a good argument.
Correct what people are
spewing about.
Pentagon said no to
Social Media?
We had public blog.... found we got vulgar and mean posts.
Change so that comments need to be filtered.
You can respond to them.
I'm an anti-peanut faction.
I want to RUIN pro-peanut industries.
How do they prevent that?
Thanks to our panel members!
Digital Splash Media
Twitter: DigitalSplash
Maui Time
Twitter: JenRusso
Maui Time
Twitter: TommyRusso
Kaiscapes Internet Consulting
Twitter: PeterLiu47
AMauiBlog
Twitter: AMauiBlog
http://www.mauitime.com/
http://www.digitalsplashmedia.com/
http://www.AMauiBlog.com
http://www.kaiscapes.com/
Incorporate it into things you normally do.
Have clear strategies... and don't get sidelined.
Dedicate fixed time and stop!
You aren't pulling people to you ...
You are going where the PARTY is.
Take pictures from your phone
and Tweet everything you do.
There are directories about
business topics --
i.e. Jewelry
that you can connect to.
Worldwide presence!
It depends on your business
You need to treat your "business" like it is a person. Establish your buisiness persona.
Blog from heart even for business.
When asked "Why would anyone
care about my jewelry business?" about
10 people said they would!
Many others know someone who would.
There is blurring happening. People listen to people they know.
It depends on your business.
Instant access is important
TweetDeck
I use several
It's a Coke/Pepsi thing
Remember that the tools
change all the time...
favorite today is pau tomorrow.
Wordpress
AT&T
Depends on needs.
Think about your asset as a radio station.
The RSS is like the channel. Allows you to
subscribe to RSS feeds.
Just upload to YouTube and do editting there.
Remember that w/Time Warner/Roadrunner
it is a cable network so you are sharing w/neighbors.
No one is doubling thier speed
Can you see your traffic?
Yes you can use Google Analytics
to manage your traffic.
You can email your posts. Easy!
Posterous can be used as a FREE Blog
You can set up Posterous and tell it where to post to. It does the rest.
Require people to register in one place!
IPhone - IMovie is slick but it dies.
Just $5.
Connect to Facebook, LinkedIn, Twitter all at once.
Put core info in one place.
Point "ads" to that place.
Beware of changes
Making updates to 4 places is difficult... even if you remember all those places!
http://www.quora.com/
Q&A website...feels like Twitter.
Then they added a great social graph.
Twitter with a purpose.
Put your website and good
description in your profile.
Tag and describe WELL.
Establish a channel
Practice and do it...
it gets easier