Tame Impala

Tame Impala

WHO ARE THEY?

Most recent album

'Currents'

Tame Impala is an Australian psychedelic rock band founded by Kevin Parker in 2007. The group began as a home recording project for Parker, who writes, records, performs, and produces the music. The band consist of Kevin Parker, Jay Watson, Dominic Simper, Cam Avery and Julien Barbagallo.

Genre of Tame Impala

Psychedelia is a name given to a people subculture that use hallucinogenic drugs such as LSD, mescaline and peyote. Psychedelic art uses highly distorted and surreal visuals, bright colors and full spectrums and animation

It is the third studio album released in JUly 2015 on Interscope Records. The album was nominated to Grammy Awards as a the best album, and it won an NME award for the best album.

Their genre of music is called psychedelic rock, which is is a style of rock music that is inspired or influenced by psychedelic culture and attempts to replicate and enhance the mind-altering experiences of psychedelic drugs, most notably LSD. It often uses new recording techniques and effects and sometimes draws on sources such as the ragas and drones of Indian music.

Target audience

What is a music campaign?

I think that Tame Impala is creating music for people aged 18-30, it is because their leading motive are drugs as well as their music videos seem to be really artistic and made under the influence of drugs. In some videos there are sexual references.

This is an institution that market the bands and artists to make the popular and famous around the world. They use different ways to create the image around the artists.

How do the three products link together and what is similar?

Looking at the website, recent album and a music video, I noticed few common features that are visible in all of the products. They are really unique and original for sure. For me it is a new band that is using completely different techniques in their products wich makes their work recognisable.

What links the products is the grahic design - video, wbsite and cover they are really creative and really colorful, with unique patterns. I think the illusion is common in all three products - the 'feeling' under the influence of drugs - really abstarct. Personally their work reminds me of a science fiction product, that not everyone would accept.

Official website

'Let it happen'

http://www.tameimpala.com/

'Let it happen' is a song that opens the album.

What is the ideology of the band?

After doing some research on their work and attitude to music , I think they try to represent themselves as some kind of people that live the dream by using drugs and having fun. All of their work is full of meaningless ideas. It is more about the product than the message. But I think they want to represent themselves as people that do not care about the rules and are interested only in fun, being high on drugs and free life without any concequences.

Star theory by Richard Dyer

The star theory contains common values of popular artists such as youthfulness, rebellion, sexual magnetism, anti-authoritarian attitude, originality etc. I think when it comes to Tame Impala most of these characteristics are applying to them. All of the band members are in their late twenties, they are rebellion since their main theme is dependent on taking drugs and the effect later on. Also Tame Impala members are attractive and they are original when it comes to their work - the power of colours and effects in their work makes it unique and interesting.

Synthetic or organic?

For the amount reserach that I did I can say that Tame Impala is an organic band. They are natural, they are not influence completely by people outside this band. As they say in on interview: 'It's about making music that moves people.' And what they said about the cover: Everything I do is a mutant cross between a challenge and something that comes naturally. Making music is so spiritual. I'm not a spiritual person, but music is sacred to me. Trying new things and experimenting...' These quotes show their attitude to music, how its important as a comunication, but also thaare challenging themselves they shape the path of their career.