History of the Music Video.

The Big Bopper.

A visual jukebox.

• Singer and songwriter Jiles Perry Richardson, who went by The Big Bopper, became the first person to use the phrase “music video” in a 1959 interview.

• A direct pecursor to the music video was the soundies;
• A three minute film featuring music and dance performances which were displayed in jukebox-like projections.
• Many of the era's greatest artists appeared in them.

The Beatles.

• The Beatles were the first band to make use of film to market their records and express themselves as artists.
• They made full-feature length films such as; 'Help' and 'A Hard Days Night.'
• Many rock and roll bands of the late 1960s and 1970s followed their lead.

Sound-on-film.

• The music video can be seen to go back as far as 1920's, when the first motion pictures with sound-on-film was presented in New York City’s Rivoli Theatre.
• Many early sound-on-film productions featured, opera singers, bands and other popular musicians.
• There known as musical shorts and were used before feature films well into the 1940s.

Conclusion

The first Music programme's and channel.

• The music video has come a long way since the days when it was just used to add to films.
• It is now a vital marketing and distribution strategy and is one of the main ways the audience can access songs.
• They now have their own genre characteristics, expectations and huge budgets.

• In 1974, Australia leads the way, introducing the programmes “Countdown” and “Sounds."
• In 1975, the British t.v programme 'Top of the Pops' came about.
• Then in 1981, MTV came about, the first channel specifically dedicated to music.

Rise of the directors.

• November 1992; MTV began to list the directors of the music videos with the artists. Marking music videos as an auteur's medium.
• Budgets also increased; Michael and Janet Jackson's 'scream' video took $7million to produce 1995. (this remains the most expensive video of all time).

The internet

History of the Music Video.

• 2005 saw the launch of youtube, the first website where you could search and upload videos.
• Myspace, Facebook, Google video's etc. were then used in the same way.
• Then in 2009, the website Vevo was launched which was specifically for music videos.
• Artists now see music videos as a good marketing strategy and led to them being as they are now; a vital part of music culture and distribution.