The main style of house music videos are groups of people dancing in clubs/parties etc. and this dancing tends to not be choreographed,making it freestyle. Whilst “Around the World” does show groups of people dancing, this dance is choreographed and therefore doesn’t fit the typical style of house music videos. Another element that this video doesn’t stick to is the iconography. Typical messages within house music are usually about; love, sexuality, and drugs. However,“Around the World” doesn’t showcase any of this, as the video ispurely about creating the instruments through dance. One typical element of house music videos that “Around the World” shows is with the clothing. Typically, most females in house music are dressed in little clothing as to show off more skin and appeal to a male audience. The female synchronised swimmers in “Around the World” wear a swimming costume and whilst this fits into the part they’re playing it also tends to this element of house music videos.
“Around the World” by DaftPunk doesn’t fit into Goodwin’s theory as easily as they do.There is no relationship between the lyrics and the visuals at all. The video doesn’t amplify, illustrate or even contradict the song. However, although the video doesn’t relate to the lyrics, it does relate and illustrate the instruments used in the song which is unusual and different for a music video. Within the video, there are robots walking around a circle platform. The platform represents a vinyl record and the robots represent the ‘robotic voice’ singing on the record. The “tall athletes” running around represent the ascending/descending bass guitar. The women dressed like synchronised swimmers represent the high-pitched keyboard. The dancing skeletons are there to represent guitars and finally, the mummies represent the drum machine.
Daft Punk is an electronic music duo consisting of French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter.Daft Punk reached significant popularity in the late 1990s house movement in France and met with continued success in the years following, combining elements of house with synthpop. The duo's songs are considered essential in the French house scene
The video gives off some typical representations. For example, through the costumes that the dancers are wearing the skeletons wear skeleton costumes, the mummies wear typical mummy costumes etc. The way they’re dressed is very typical and helps the audience recognise straight away what they’re supposed to be, as this is the image of skeletons/mummies/swimmers etc that is normally portrayed within the media. Again this is another typical representation used within the video. “Around the World” is a good example of a music video that is showing itself more as an art form than an promotional tool. The way the video uses people to illustrate the music is an unique and creative idea and not something that is seen in a lot of videos. From this you could say that one ideology that this video gives is that people are the music- we’re all musical instruments.
“Around the World” doesn’t show a relationship between the music and visuals.The song belongs to the ‘house music’ genre which usually consists of up-tempo songs and videos to match. However, although this song belongs to the genre, it isn’t as easy to place the video within this genre. Throughout the whole song there is only a total of 36 straight cuts. Most of the shots are heldfor long periods of time, and instead of cutting the video uses mostly tracking shots or panning shots. With the mid-tempo pace of the song, you’d expect the video to cut frequently and quickly rather than holding a shot for a long time. Also, when the visuals do cut, they don’t always cut on the strongest and most noticeable beats again which is unusual for this kind of genre. . As a result, this song and video would easily be categorised as apart of the house genre.