Evaluation 1:

The video begins with the sound of a helicopter flying overhead even though it does not make an appearance in this scene, yet a few seconds later a light, mellow electro tune is heard very softly in the background as Marc Anthony sings the beginning lines of the song. However, moments later the tune begins to increase and get louder as the song progresses and a stronger upbeat, base drum is heard overpowering the main tune as the camera shots speed up according to the individual beat of the song. This goes together with the bright, powerful images, that is, close up’s of Marc Anthony’s face and the dessert landscape that Pitbull is depicted dancing in; music and visuals work nicely here.

Here are 9 key frames taken from other music videos.

Here are 9 frames taken from my music video. (Frame 8 is not

from my video but an inspirantional shot from a different music video.

2. Record Company

1. Visual/Lyrics

3. Video Genre

4. Intertextual Reference

5. Use of Camera

6. Use of lighting

Frame 1:

Evaluation 1:

7. Mise-en-scene

8. Other video inspirations

In what ways does your media product uses, develops or challenges forms of conventions of real meadia products?

9. Influence on my videos

A shot that shows a link between

lyrics/music and visual s:

In this shot there is a clear relationship betwen the lyrics and visual images in the video, where the lyric reads "...thought that we were stronger" and we see the artist and her dancers raise their arms towards their head opening them apart on either side of their body, demonstrating an action which depicts that they are "stronger."

1. Visual/Lyrics

2. Record Company

3. Video Genre

6. Use of lighting

Vernallis Analysis:

Frame 2:

Editing:

A shot that typifies the way

a record company would want

their artistto be represented.

There are consistent cuts in the editing which match beat of the song.

(1:20) - (1:25)

4. Intertextual Reference

5. Use of Camera

• The editing may match the musical phrases or the beat.
• The video may break/disrupt many of the rules of continuity editing.
• Editing may become foregrounded and edits may be really obvious.

This shot of a close up of the artist singing straight into the camera is good exposure for the record company that want to promote the singer as an R&B artist. As the shot is a close up of the singer this will allow a connection to develop between the artist and her fans as they will be able to empathise with what she is singing about, that is, the breakdown of a relationship and can view the artists expressions enabling them to sympathise with her also. This will help in promoting the arists albums due to the fact that if her fans feel a connection with her through her videos they will be more inclined to want to go out and buy her singles and albums.

What is more, is that a lot of R&B artists use a constant amount of close ups of them in their videos in order to allow the artists fans to connect with them in order to help promote and sell albums, so it seemed only right to do a similar thing with our artist.

Dance choreography and arguement

scene cut between each other.

(2:48) - (2:54)

9. Influence on my videos

8. Other video inspirations

7. Mise-en-scene

Narrative continuity is consistent and flows well.

(0:09) - (0:44), (1:20) - (1:54), (2:13) - (2:40), (3:07) - (3:42)

Frame 3:

A shot that illustrates how your video

uses it's music genre.

Frame 1:

Camera movement and framing:

This shot depicts an R&B artist doing a dance routine.

The clothes that they wear strongly suggest that the it is an R&B

video since the clothes are sassy, simple and not to provactive, with

the dancers matching with their clothes also. It is evident that they

are associated with the R&B culture. The use of light also helps to

compliment the genre of the video. One of the main reasons behind

why we decided to have a choreographed dance scene fitted in to the

chorus of our video is because it addedto the conventions of an R&B

video as the style of dancing can illustrate a specific music genre.

A shot that shows a link between

lyrics and/or music and visuals.

Medium shots, close ups and extreme close ups are used frequently in the video.

(0:01, 0:02, 0:04, 0:10, 1:37, 1:42, 2:30, 2:33, 2:50)

• Extreme shots are very common.
• The style of framing and movement may run through the video and is distinctive to that video.
• The camera may move on the lyrics.
• The camera may move in time with the music.
• The master shot/establishing shot/close ups used frequently.

Frame 4:

A shot that shows an intertextual reference

Camera moves during the dance scenes. (0:44) - (1:15), (1:55) - (2-10)

Singing into the camera, singing to artist's partner and shots of male protagonist are mainly close ups.

(0:26, 1:16, 2:10, 2:36, 2:38)

This shot was taken from Nicole Scherzinger's video "Don't Hold Your Breath." The shot

draws attention to the vulnerability and emotion that is being heightened due to the artist

coming to the realisation that her relationship is coming to an end. This shot allows the artist's fans

to view the singer in a different light, seeing her at her more vulernable state, allowing her fans to

sympathise with her. This is predominently the reason behind why I decided to create this shot based

on the original used in Scherzinger's "Don't Hold Your Breath" video as I wanted my artist's fans and

audiences to be able to empathise and sympathise with her and to be able to heighten the emotion

that is being transferred through the scenes in the video.

Diegesis:

The diegesis in our video is unfolded quickly as the narrative is easy to undersand and simple.

Camera cuts to different shot in action scene, that is, couple arguing and night dance scene.

(2:49) - (2:55)

Frame 5:

• Diegesis may be revealed slowly.
• Actions are not necessarily completed.
• Characters may move to the music.
• There may be gaps in the audience's understanding for the diegesis.
• Some frames may be more important than others.
• There may be many repitions of images, themes and so on.

A shot that demonstrates your use of camera

Dances move on beat to the music.

(0:44) - (1:15), (1:55) - (2:10)

Over the shoulder, medium side shot used to show

the features of the male protagonist whom the artist is singing to. This shot allows audiences to view the male's expression and emotion as he stares back at his girlfriend as she sings to him explaining that she can't be in a relationship with him any longer.

Narrative is spaced out over the course of the video.

(0:09) - (0:44), (1:20) - (1:54), (2:13) - (2.40), (3:07) - (3:42)

There are many repititions of scenes in the video, that is, close ups of the artist singing into the camera.

(0:26, 1:16, 2:10)

Frame 6:

A shot that demonstrates your use of lighting

Frame 2:

A shot that typifies the way a record company

would want their artist to be represented.

The shot of Zeshan which we filmed outside Wembly Arena is well lit as there were 5 street lights illuminating the pavement area that we filmed at. However, when we originally shot this scene Zeshan (our male protagonist's) face was shadowed slightly by the light, so using the mini flash light on the Canon HD camera we managed to resolve this situation and managed to project more light onto Zeshan's face enabling the shot to stand out more. By adding extra light to the shot it created light foreground and dark background which is depicted behind Zeshan, illustrating that he is the subject showcased in the light foreground.

Frame 7:

A shot that demonstrats your use of mise-en-scene

As half of our video consisted of narrative, which is another convention of R&B videos, we decided to film one of the scenes depicting the strain of the couples relationship in the artist's bedroom. We opted for a long shot in order to illustrate the mise-en-scene of the artists room, illustrating the exact room that she specifically was sitting in, (a bedroom) providing the artists fans with more of an image of the environement the singer is in.

Additionally, by using the bedroom of the artist as one of the locations in our video, we came to the decision that a person's bedroom is a private area for them to spend some time alone with themselves reflecting over their day or simply just collecting their thoughts. This is the look that we tried to convey as we wanted to show audiences that the artist's bedroom was an area where she could lock herself away and think about what she's going to do on the basis of her relationship ending.

Pixie is greatly promoted as she is portrayed as being the main person of the video. Clearly, she is represented by the use of close ups of her face and some areas of her physique. The close ups of the singers face allows the audience to connect with her as they feed off her emotions and facial expressions. Particular close ups depict her sweetness and lovability as she beams into the camera showing off a friendly, warm smile which is a continuing motif throughout the video and we immediately remember that is she is a young, sweet girl having fun.

Notice the bright lighting beaming onto Pixie’s face, exaggerating her features – giving the impression that she is a joyful person and we feel her cheerfulness.

Frame 8 and 9:

Shots which you feel demonstrate, something which

shows you have watched other music videos.

The first inspirational shot I got was from watching Pixie Lott's video "All About Tonight." When watching this video I was instantly amazed by how clever the shots looked of different body parts and features of Pixie which were then blended in with lanscape images of L.A at night. The shots looked really beautiful and interesting and blended together exceptionally well. When coming up with ideas for my own music video, I knew that I wanted to create my own special effects and Pixie's video inspired me to create a similar effect that she had done for her video, but this time using shots of both myself (the artist) and Zeshan (the male protagonist in the video) I would blend these together alonside shots of London at night, incorporating these into the opening scenes of our music video.

The second shot which inspired me was taken from Nicole Scherzingers video, "Don't Hold Your Breath," where she was depicted sitting inside the back of a taxi looking out the window singing about the troubles of her relationship. When watching this scene, it was conveyed and portrayed as an emotional scene and you really felt for the artist, making you think to yourself 'yeah... I can relate to that.' It is exactly the kind of reaction that I wanted to create when people watch my music video, so I decided to film this shot in a similar way, with the camera simply focusing on the artist as she sung about the breakdown of her relationship as she looked out of the car window and down towards the floor. The scene helps to heighten the emotion which is being transferred through the video.

The third scene which inspired me was taken from Lady Antelbellum's video "Need You Now." Again when watching this video you could feel the emotion that was running throughout the course of the narrative, especially when it focused on the couples having problems in their relationship. I was originally looking for a scene which focused predominently on the artist itself, looking vulnerable and disheartended, as well as looking stressed and confused with what to do about a relationship coming to an end. When I saw this video, this shot immediately caught my attention as it portrays the artist in the same way that I wanted to, that is, depressed/fed up and so on. I decided to re-create the scene myself as I knew it would work and fit in perfectly with the scenes in the bedroom whereby the artist is trying to collect her thoughts and decide what she has to do about her relationship ending.

Goodwin Analysis on

"Hate This Part Right Here"

1. Music videos demonstrate genre characteristics

Throughout the music video there are references made depicting the genre of the song, however the most powerful scene in the video that illustrates this is when the video reaches 0:45. Where the artist and her dancersperform what resembles a mini stage performance where they are exemplified dancing on screen where there moves are sharp, fun, elegant and fast paced due to the frames cutting between each other exceedingly quick. The dances that the singer perform in her music video shows an element of R&B which is the genre characteristics of our video.

Notice the mixture between the high and low key lighting which is projected across the singer’s face which slightly contradicts the previous close up. Here we see a more sassy, rock – chick persona as she looks less sweet and more mischievous.

(0:45)

2. There is a relationship between

lyrics and visuals.

Throughout the music video there is a distinct relationship betweenthe lyrics and visuals as they are amplified. For example, in the chorus the artist sings “I can't take it any longer, thought that we were stronger.” When you watch the dance routine to the lyrics she’s singing you begin to see how she dances according to what she says. For the lyric “...find a way that I can tell you” she points and extends her arm out to the camera as if she is pointing as someone or "you." She is clearly trying to depict the phrase that she is singing; lyrics and visuals work nicely together.

Frame 3:

A shot that illustrates how your video

uses music genre.

"...thought that we were stronger." (0:46)

"...I can tell you." (1:01)

When the video reaches (0:44) seconds The Saturdays dance routine appears on screen where their moves are sharp, elegant and fast paced. Each of the mini dance routines that The Saturdays performs throughout their music video shows an element of hip-hop and dance-pop which are the genre characteristics of their video.

3. There is a relationship between

music and visuals.

The video begins with a light, peaceful tune of a piano playing for the introduction of the song. However, as the song continues to play a new instrument appears, that is, a drum which allows the beat to increase as the song progresses. This goes together with the vibrant, bright and slightly faded images, that is, features of the artist's face/legs/eyes and a birds eye view shot of London at night, as they begin to fade into one another in the subsequent shots. Both sound and vision work well together here.

Frame 4:

A shot that shows intertextual reference.

(0:05)

(0:01)

(0:03)

4. The demands of the record label will include

the need for lots f close ups of the artist and the artist

may develop motifs which recur across their work.

In Rihanna's video "Disturbia" her dance routine is an intertextual reference to Michael Jackson's 'Thriller' routine, where the moves are very sharp, static and robotic due to the way the frames have been cut and edited together. There is also that element of horror and Gothicism similar to 'Thriller's which is a theme that is depicted throughout the course of each of these music videos.

(2:11)

We made sure that our artist is greatly promoted as she is portrayed as being the main person of the video. Clearly, she is represented by the use of close ups of her face and some areas of her physique. The close ups of the singers face allows the audience to connect with her as they feed off her emotions and facial expressions. Particular close ups depict her sadness and vulnerability as she stares into the camera looking disheartened which is a continuing motif throughout the video and we immediately remember that is she is a young, girl who is in pain and is having her heart broken due to her relationship coming to an end.

Notice the bright lighting beaming onto our artist's face, exaggerating her features – giving the impression that she is attempting to stay strong and prove to people that she can hold herself together even though the breakdown of her relationship is tearing her up inside.

Notice the mixture between the high and low key lighting which is projected across the singer’s face. Here the mixture beetween lighting reflects the hopes she has, wishing her relationship could last with her partner and the realisation that actually nothing she can do will resolve the situation and has to understand that her relationship is going to come to an end.

(2:41)

Frame 5:

A shot that demonstrates

your use of camera.

5. There is frequently reference to notion of looking and

particularly voyeuristic treatement of the female body.

The video often focuses on many close ups of our artists body – not only her facial features, but particularly focusing on her legs. According to reports, in music videos and advertising, women’s bodies are used sexually and focused on by using close up’s to sell the product as it will capture audiences attention. However, when we decided to film shots of our artist's legs it was not so she should would be flaunting her sexuality, it was merely to show off her dancing skills and to be used as part of a special effect sequence for our video.

This shot is taken from Alexis Jordans' single "Hush, Hush." As this single is only her third release from her album, many close up shots have been used to maximize her exposure and to promote her to her fans and target audience as a successful artist. This frame mainly focuses on the foreground of the shot, that is, Jordan's face and neck, while the background is slightly blurred allowing the foreground to be the subject that audiences are supposed to focus on.

(0:05)

(2:58)

6. There is often intertextual reference.

In our music video there is a scene whereby the artist is depicted looking out of the back of a car window singing before leaning back into her seat laying her head against the top of the seat. This scene was influenced by Nicole Scherzinger's "Don't hold your breath," as her version of this shot worked exceptionally well in her video and heightened the emotion that was being transferred through each of the shots, narrating the fact that her relationship is coming to an end also.

Frame 6:

A shot that demonstrates your

use of lighting.

(0:36)

(0:17)

This shot is from Jason Derulo's video "In my Head." The video is quite a fun and exciting video depicting Derulo meeting a girl in a petrol station car park, dancing and singing to her. The lighting in this shot is beautifully manipulated as both characters are shadowed and made to look as silhouettes with a spotlight illuminating onto their bodies, leaving the corners of the background in darkness.

(0:20)

(0:22)

Frame 7:

A shot that demonstrates your

use of mise-en-scene.

This scene is from Christina Aguilera and Ricky Martin's video "Nobody wants to be lonely." The singers are meant to be singing inside a Cathedral, whereby they sing about being lonely and not having anyone to comfort them whilst they stand around beautiful monuments inside of the building. The video is supposedly meant to suggest that whilst they are singing inside of this building they are trying to seek comfort from each other, as Cathedrals are often described as being a building whereby people can come together.

Frame 8:

Shots which you feel demonstrate

something which shows you have watched other music videos.

This shot is taken from Nicole Scherzinger's video "Poison," which shows the artist performing and singing in a dance sequence. This shot is filmed in a similar angle to the one that we filmed using a 'Canon HD' camera as a part of our music video. Here you can see Nicole, the main singer, dancing in front of her dancers whilst the back up dancers are depicted standing slightly behind her. This matches our dance scene sequence as we wanted our main singer to be showcased dancing slightly in front of her dancers as we wanted her to be the main focus point in the shot.

This shot is taken from Enrique Inglesias and Ciara's video "Taking Back My Love." This shot exemplifies the strain in a couples relationship, where each of them realise that perhaps them staying together isn't going to work. In this particular shot, Ciara sings to her boyfriend (Enrique) explaining to him that she doesn't know what else to do and might have to leave him. This shot is a great angle to film in as it focuses predominently on Ciara's face allowing audience's to focus on her emotions and facial expressions and are able to make a connection with her, which is exactly what we wanted to do for our own music video so we opted to create a shot that was similar to this in order for our artist's fans to have a connection with the singer and to view her expressions as she tells her boyfriend that sadly she needs to leave him.