Creating Branded websites for Administrators (ContentM for Administrators)
Branding
- By taking ownership over your brand, you control how others perceive you.
- And your personal brand is an extension of your institution’s brand, whether you like it or not.
Value
We allow you to bring it all together.
In one location.
And personalize it.
And Give it a home.
And Present it.
And Manage it.
Social Media
It's a dialogue
between you, me and the next guy.
It's a jungle out there.
& It affects us all.
And it's not going anywhere soon.
So how do we make it useful in the field of education?
Most use Twitter as a form of Professional Development
Help us start a
Revolution.
Of connected educators
But, how?
Patrick is the Principal of Burlington High School.
Patrick also records videos.
And uses a tool that allows him to easily update and maintain it.
So that
can see what Patrick's doing.
And they get to know him a little bit better.
Because he's a part of the BHS brand.
And it's a part of his.
You might know him as @NMHS_Principal on Twitter.
Or as a 140conf character...
Or as a branded educator...
Eric shares...
and updates about his future speaking engagements.
In one place.
And personalize it.
So that other educators can see what they're up to.
And what their school is up to.
And adopt ideas.
And evolve ideas.
And share ideas.
And collaborate.
And manage it very easily.
Things change.
Digital footprints are fluid and constantly changing.
And they never forget.
But they can be under your control.
You're already doing it.
Why not make it easier?
Because it's just that important.
Just ask Eric. He'll tell you with gusto that:
@NMHS_Principal Branding is alive and well in education #140conf
@NMHS_Principal Once people see how amazing it is being connected to those who have same passion, great things WILL happen #140conf
an educator's brand is anything that sets YOU, your SCHOOL, your COLLEGE, your DISTRICT, or your UNIVERSITY, apart.
Brand Experience
a
Why should educators care?
is the aggregate of all contact with a brand
Brand Image
and a
is how your brand rests in the minds of others
And YouTube to share recent happenings.
And blogs to write about them.
To make it your own.
Because it IS you.
But we’re constantly adding new functionality and new tools.
See: #edchat,
#profdev,
and the like.
But what if there was a way to harness the
to create brands,
Power of Social Media
to embrace social media,
And
Meet Patrick.
Add value to your brand?
to increase connections in those whose lives they affect,
and to increase communication and engagement.
He's brought all aspects of his virtual brand into one place.
Patrick Tweets.
He is, what we call,
A Connected Educator.
Or as a part of...
Patrick Tweets About...
Now meet Eric.
And he blogs.
aggregated information
news about his school
students
parents
and
videos from his appearances
the community
Branded educators can bring together all aspects of their virtual brand.
Education is learning.
communicating.
sharing.
collaborating.
Eric and Patrick have succeeded.
They've succeeded because they could put their brand together quickly.
They're starting a
Revolution
of branded and connected educators.
Find out more about the
Revolution
of branded and connected educators
5.27.2010
1 PM EST
cms.schooleffects.com/esheninger
cms.schooleffects.com/plarkin