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The song 'Up All Night' is about a character who
is restless due to the dismal events surounding him.
Whatever obstacle is in his way, he cannot win.
His battle is hopless. This theme is what needs to run
though all of the products.
Pop Punk is usually colorful and amusing.
blink 182 did this back in 1999 with their album
'Enema of the state' a joke indicating that
their music was cleaning out all the feces from the State.
This theme ran through the entire album artwork
In that image you see the band themselves
waiting for their own Enema, from the
famous blink 182 nurse.
In the video for the song 'Whats my age again?'
The band members run past the nurse.
Blink 182 have changed as people in the 12 years since 'Enema of the state' Instead of a running gag about Enemas. Neighborhoods, and the Song 'Up All Night' are very hopeless. And this is the running theme I have tried to create.
For 'Up All Night' I don't have a nurse character to appear in the video and art work. Instead I have focus on the teenager George. Who always appears alone in the art work.
He is alone in the front cover
of the album.
And he is alone, in a shot taken from the video of him
running in the rain. And this still is found as the basis of the magazine advert.
The fact that he is always alone is very
important. His solitude emphasizes
his hopelessness and desperation.
Song is created to express a mood.
Video is made for the song. As a means to
advertize it.
Ancillary products are made for video.
These products must link, to help advertize
video.
song is then advertized in different mediums.
Song
Video
Art
Magazine
Laleham
(cc) photo by Franco Folini on Flickr
Walton
(cc) photo by Metro Centric on Flickr
(cc) photo by jimmyharris on Flickr