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Our newspaper advertisement is like other channel 4 media products as the logo is on the right hand side of the advert. it uses images to create the effect the documentary wants to create. ours therefore was an
urban feel - to fit in with the newspaper advertisement we gained this by using brick walls on both ancillery texts. The muddy foot prints on
the newspaper advertisement adds to this. We used similar main colours on both products; red, brown, black and white. this was to ensure they were linked together effectively.
The slogan for the documentary was also featured in both radio and newspaper advertisements just like real media products.
we used the same person for both documentary voice over and radio advert to ensure they are linked together. We felt link this was a good voice to use as he represented the sport well
due to the fact he did it himself. He sounded like he knew what he was talking about therefore entised the audience to learn more from him - making them want to watch the documentary. We decided
To use the same music that was in the start of the documentary in the radio advert aswell. This was to make the audience remember both products and once again create a link between them.
we shot all the interviews how real media procucts would shoot them. This meant that the interviewee was stood on the left side of the shot, talking to the right
of the camera. This gave an orthentic document ary feel to it. Aswell as this We placed the names of the interviwees and what they did on the right hand side of the shot. we put them in a similar font as the title and the same colour as the title and newspaper advertisement. This was to keep the urban effect we were try-
ing to achieve, as well as ke-
eping the link between the
newspaper advertisement
and the actual documentary-
We feel we achieved this by
doing so.
The radio advertisement used the same music as the documentary, like real media products use clips of the actual documentary to create
a link between the two. Aswell as this we used clips of the vox pops that we filmed for the actual documentary in the radio advertisement,once again creating the link between the ancillery text and documentary. The comments we got when we filmed the vox pops were
appropriate to use as they
gave insights into what the
actual public think about
the product which were over-
all good comments making
them perfect to advertise it.
On The Edge
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