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Transcript

Maisie Hesketh

A2 Advanced Production

Initial Ideas

So, before we began to make- or even think about- our A2 Advanced Production, I thought that I should research the true origins and purpose of a music video.

So, what is a music video?

Why do musicians use music videos?

http://en.wikipedia.org/wiki/Music_video

"A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip" or "film clip". ...

"Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance."

So, what is the purpose of a music video?

There are many purposes of music videos, the main two of which are promotion and synergy.

"In the 1960's experiments with promotional short films started ,with big bands from the mid 60's like The Beatles ,The Rolling Stones and The Animals.Now that bands and artists were starting to make music videos it meant that they didn't have to appear live to perform the track. ...

"In 1967 in February The Beatles took 2 days to film one the first ever real music videos in a surrey field to promote there new single "strawberry Fields" this video was a huge hit and made other artists and bands want to create there own music videos, in addition to this the Beatles also recorded a performance as live and it was broadcasted on TV, this arguably was one of the main reasons the Beatles where so famous and well liked because they started music video industry. ...

"And in the 1970's most big name artists were making pop promos with bands such as Queen, Abba and the Jackson 5 all making music videos,but the demand increased dramatically for artists to make music videos because of top of the pops , the BBC show was a phenomenon and soon it was essential for very top pop group to get onto the show, the TV show gave viewers a real taste for a visual representation of there favorite artists , and it became essential for most artists to have a certain unique style or image to go with there music. ...

"It was in the 1980's though when music videos really began to take-off with the launch of MTV in 1981,because now there was a real need to create music videos in order to ensure your music was "heard" globally.Although initially however it was generally British acts that were creating the videos for broadcast.And this was why there was a massive "Brit Invasion" into US charts in the 1980's .This showed how essential music videos were now to bands and artists."

Research and Planning

To begin with, we watched a number of existing music videos and took inspiration and ideas from the ones which we liked the most and thought were the most effective in portraying the message of the song.

We particularly liked the video for Rihanna ft. Calvin Harris- We Found Love.

We really liked this video and although it is a completely different genre of music to any of our song choices, we liked the short speech at the beginning of the song as this gave the song so much more meaning and engaged the audience more effectively. In addition to this, we liked the montage editing and effects used to make the happier scenes being recorded appear sad and upsetting. We are going to use ideas inspired by this in our production.

We then looked at a number of songs which we thought would be appropriate for the ideas that we collected and put together a list of possibilities.

But, we made a point not to watch any of the official videos for the songs that we looked at in order for all of our ideas to be completely original.

Coldplay- Everything's Not Lost

We liked this song because despite having the sad sound of Coldplay the lyrics, and therefore the meaning, was more positive meaning.

Coldplay- God Put a Smile Upon Your Face

Our reasoning for liking this song was similar to 'Everything's Not Lost'; it had the slower, more solemn sound to it but a positive sound.

Elbow- One Day Like This

We liked this song because it was positive and upbeat without being 'Pop'. This is important because we didn't want a 'Pop' song for our video. We wanted more of an 'Indie' sound as this would fit better with our initial ideas for the video.

The Kooks- Seaside

The Kooks- Naive

We liked the 'Indie' sound to these two songs but thought that they had a different feel from the other 'Indie' songs and therefore would create another meaning for our video ideas.

Lana Del Ray- Video Games

Although this song is 'Pop', we liked the sound as it was slower and felt that it would still be appropriate for our video ideas.

Beyonce- Party

Beyonce- Broken Hearted Girl

Again, although Beyonce isn't 'Indie' music we thought that these two songs would fit with our ideas. Her sound is more 'R'n'B' or 'Pop' but we thought that this would give an alternative feel to our video ideas.

Next, after shortlisting a number of songs, I thought that it would be appropriate to research the Artists themselves and the Genres which the Artists belong to.

We decided to research a number of different genres in order to have the most effective song for our music video production.

Genre Reseach

  • Beyonce- R'n'B, Pop, Soul
  • Coldplay- Alternative Rock, Post-Britpop
  • The Kooks- Indie Rock, Indie Pop, Alternative Rock, Britpop
  • Lana Del Rey-Indie Pop, Alternative, Pop
  • Elbow- Alternative Rock, Indie Rock, Post-Britpop
  • Snow Patrol- Alternative Rock, Indie Rock, Post-Britpop
  • Oasis- Rock, Alternative Rock, Britpop
  • Razorlight- Indie Rock, Garage Rock
  • Arctic Monkeys- Indie Rock, Garage Rock

Pop

http://en.wikipedia.org/wiki/Pop_music

Pop music (a term that originally derives from an abbreviation of "popular") is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll. The terms popular music and pop music are often used interchangeably, even though the former is a description of music which is popular (and can include any style), whilst the latter is a specific genre containing qualities of mass appeal.

As a genre, pop music is very eclectic, often borrowing elements from other styles including urban, dance, rock, Latin and country;nonetheless, there are core elements which define pop. Such include generally short-to-medium length songs, written in a basic format (often the verse-chorus structure), as well as the common employment of repeated choruses, melodic tunes, and catchy hooks.

R'n'B

http://en.wikipedia.org/wiki/RnB

Rhythm and blues, often abbreviated to R&B and RnB, is a genre of popular African-American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a heavy, insistent beat" was becoming more popular.

Indie

http://en.wikipedia.org/wiki/Independent_music

In music, independent music, often shortened to indie music or "indie" is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous, Do-It-Yourself approach to recording and publishing. Though many independent music artists are often categorized under other genres because the style itself is undefined.

Indie-Pop

http://en.wikipedia.org/wiki/Indie_pop

Indie-pop is a genre of alternative rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands on the Postcard Records label in the early '80s (Josef K and Orange Juice) and the dominant UK independent band of the mid-'80s, The Smiths. Indie pop was inspired by punk's DIY ethic and related ideologies, and it generated a thriving fanzine, label, and club and gig circuit. Indie pop differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free.

Indie-Rock

http://en.wikipedia.org/wiki/Indie_rock

Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include indie pop, grunge, jangle pop, C86, and lo-fi, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock.

As grunge and punk revival bands in the US, and then Britpop bands in the UK, broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground and less testosterone-driven perspective. In the 2000s, as a result of changes in the music industry and the growing importance of the Internet, a number of indie rock acts began to enjoy commercial success, leading to questions about its meaningfulness as a term.

Post-Britpop

http://en.wikipedia.org/wiki/Post_Britpop

Post-Britpop is a sub-genre of British alternative rock, made up of bands that emerged from the late 1990s and early 2000s in the aftermath of Britpop, influenced by acts like Pulp, Oasis and Blur, but with less overtly British concerns in their lyrics and making more use of American rock influences, including post-grunge, as well as experimental music.

Post-Britpop bands like that had been established acts, but which gained greater prominence after the decline of Britpop, such asRadiohead and The Verve, and new acts such as Travis, Stereophonics, Feeder and particularly Coldplay, achieved much wider international success than most of the Britpop groups that had preceded them, and were some of the most commercially successful acts of the late 1990s and early 2000s.

Alternative Rock

http://en.wikipedia.org/wiki/Alternative_rock

Alternative rock (also called alternative music, alt rock or simply alternative) is a genre of rock music that emerged from the independent music underground of the 1980s and became widely popular by the 1990s and 2000s.

Alternative rock is a broad umbrella term consisting of music that differs greatly in terms of its sound, its social context, and its regional roots. By the end of the 1980s magazines and zines, college radio airplay and word of mouth had increased the prominence and highlighted the diversity of alternative rock, helping to define a number of distinct scenes such as gothic rock, jangle pop, noise pop, C86, Madchester, industrial music, and shoegazing. Most of these subgenres had achieved minor mainstream notice and a few bands representing them, such as Hüsker Dü and R.E.M., had even signed to major labels.

However, most alternative bands' commercial success was limited in comparison to other genres of rock and pop music at the time, and most acts remained signed to independent labels and received relatively little attention from mainstream radio, television or newspapers. With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, alternative rock entered the musical mainstream and many alternative bands became commercially successful.

Please feel free to follow the rest of the research and creation of my Advanced Media Production on my blog.

http://maisieheskethmedia-advanced.blogspot.co.uk/

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