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Professor: Paul Jaques
Office: 181 CAS Twitter:@msuinterns
Phone: 353 5583
E-mail: jaques@msu.edu
Office Hours: Mon 2:00- 3:00
and by appointment
Required Texts:
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel
Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman
In Class:
Week One
Twitter- Speaker Dick Costolo
Week Two
Linkedin- Speaker Jeff Weiner
Week Three
Google- Speaker Larry Page
Week Four
Facebook- Speaker Mark Zuckerberg
CAS 492, Summer, 2012 --- Social Media for Business Uses
Mondays and Wednesdays from 3:00 – 4:50pm, and one hour arranged (via Angel)
Class meets in 148 Comm Arts and Sciences Building
Course Description and Objectives: -- This course provides an introduction to social media for business development and strategy. Basic principles of how to use social media to improve a company’s public profile and to increase customers will be discussed throughout the semester. Students will develop a better sense of their own social media profile and will be able to develop basic social media plans for businesses. Students will also be able to apply social media concepts, terms and applications to their own life and to case studies. A number of guest speakers will present during class sessions and provide real-life examples regarding social media uses.
Google Plus Hangout:
Week Five
New Media
Week SixApp idea
Week Seven
Social Media Plan (chosen company)
Week Eight Presentation