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CAS 492

Professor: Paul Jaques

Office: 181 CAS Twitter:@msuinterns

Phone: 353 5583

E-mail: jaques@msu.edu

Office Hours: Mon 2:00- 3:00

and by appointment

Required Texts:

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel

Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

In Class:

Week One

Twitter- Speaker Dick Costolo

Week Two

Linkedin- Speaker Jeff Weiner

Week Three

Google- Speaker Larry Page

Week Four

Facebook- Speaker Mark Zuckerberg

CAS 492, Summer, 2012 --- Social Media for Business Uses

Mondays and Wednesdays from 3:00 – 4:50pm, and one hour arranged (via Angel)

Class meets in 148 Comm Arts and Sciences Building

Course Description and Objectives: -- This course provides an introduction to social media for business development and strategy. Basic principles of how to use social media to improve a company’s public profile and to increase customers will be discussed throughout the semester. Students will develop a better sense of their own social media profile and will be able to develop basic social media plans for businesses. Students will also be able to apply social media concepts, terms and applications to their own life and to case studies. A number of guest speakers will present during class sessions and provide real-life examples regarding social media uses.

Google Plus Hangout:

Week Five

New Media

Week SixApp idea

Week Seven

Social Media Plan (chosen company)

Week Eight Presentation

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