How to network
like a Rock Star
Why are you here?
Networking>skill sets
65-70% of jobs are gained through personal referrals or networking connections
Networking is not episodic
Give to get
Make sure Google knows your name
79% of employers now conduct an online search of applicants
Only 7% of job applicants are concerned about their online reputations
31% of people have never conducted a search on their own name
The Job Seeker
#1: Look for THE job--not A job
Tactics:
* Abuse LinkedIn
* Twitter lists by employer
* Blog about employer
#2: Focus on coffee
Tactics:
* Personal recos
* Can't say no
#3: Start a blog
Why?
* Thought leadership
* Discipline/commitment
* Dynamic interview piece
The Conference Goer
#4: Hyper-target
Tactics:
* ID 4 people to meet
* Research
* Goal: Coffee meet-up
#5: Create your own event
Tactics:
* "Hosted" Happy Hour
* Intimate dinners
* Organize using online tools
The Casual Networker
#6: Hustle
Tactics:
* Smarter--not harder
* Use your "dead time"
#7: Systematize
Tactics:
* Make a list
* Regular contact
* Twitter lists
#8: Master the coffee meet-up
Tactics:
* Prepare, prepare, prepare
* Elevator speech
* The ask
#9: Find common ground
Tactics:
* Find the LCD
* Use Twitter to open doors
* LinkedIn/Coffee Meet up
#10: Have a point
Tactics:
* Guest posts
* Twitter convos
* Comment strategy
Final thoughts
Networking is *not* a dirty word
Don't waste their time--or yours
50% of candidates earning 100K+ surface opportunities via networking
OK, it's your turn to call me crazy now...