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How to network

like a Rock Star

Why are you here?

Networking>skill sets

65-70% of jobs are gained through personal referrals or networking connections

Networking is not episodic

Give to get

Make sure Google knows your name

79% of employers now conduct an online search of applicants

Only 7% of job applicants are concerned about their online reputations

31% of people have never conducted a search on their own name

The Job Seeker

#1: Look for THE job--not A job

Tactics:

* Abuse LinkedIn

* Twitter lists by employer

* Blog about employer

#2: Focus on coffee

Tactics:

* Personal recos

* Can't say no

#3: Start a blog

Why?

* Thought leadership

* Discipline/commitment

* Dynamic interview piece

The Conference Goer

#4: Hyper-target

Tactics:

* ID 4 people to meet

* Research

* Goal: Coffee meet-up

#5: Create your own event

Tactics:

* "Hosted" Happy Hour

* Intimate dinners

* Organize using online tools

The Casual Networker

#6: Hustle

Tactics:

* Smarter--not harder

* Use your "dead time"

#7: Systematize

Tactics:

* Make a list

* Regular contact

* Twitter lists

#8: Master the coffee meet-up

Tactics:

* Prepare, prepare, prepare

* Elevator speech

* The ask

#9: Find common ground

Tactics:

* Find the LCD

* Use Twitter to open doors

* LinkedIn/Coffee Meet up

#10: Have a point

Tactics:

* Guest posts

* Twitter convos

* Comment strategy

Final thoughts

Networking is *not* a dirty word

Don't waste their time--or yours

Shift your mindset

Get personal

Questions?

50% of candidates earning 100K+ surface opportunities via networking

OK, it's your turn to call me crazy now...

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