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Brochures

Transcript: Position Your Brochure Planning Your Brochure Decide on Length Fitting it All Together Position Brochure Format Audience Order of Presentation Format

BROCHURES

Transcript: What is a brochure? Conclusion Travel Brochures includes: 1. kinds of tours Group Work Conclusion Brochures are thin books that give information about products and services. BROCHURES Objectives Conclusion Conclusion Brochures are thin books that give us information about products or services. By the end of the lesson, students should be able to: 1. Identify brochures that tells us information about products or services. 2. Identify the features (title, kinds of tours, itineraries contact information and special offers) of a travel brochure. Travel Brochures includes: 2. itineraries Let's do the online ABC! Travel Brochure includes: 3. contact information Pair Work Travel Brochure includes: 4. special offers Conclusion

Brochures

Transcript: Cost-effective alternative to replacing an old spiral with new equipment Safer option than just replacing an old belt First class project execution Long and extensive guarantees One point of contact for whole project Fast, minimal disruption to production Help you lever experience and assure consistent equipment performance across plants and regions Intralox Optimization Plus Required Scheduled Belt Flipping Self-Stacker The drive system is also a frequent cause of elevated cost-of-ownership. The complexity of the guide system can cause downtime and lenghty and difficult repairs. Extended Warranty – up to 10 years 5 full + up to 5 pro-rated Warranty duration is determined after a system audit is complete Requires remote monitoring by Intralox Health Checks – annual for warranty period Replacement of wear parts annually Option to purchase additional services Intralox Intelligence Sanitation Service Sample Payback Questions What do you get? De-stacking phenomenon Complex guide system Product fully enclosed in system Product sticking Limited system width Elevated maintenance costs Difficult repair Limited number of tiers Only metal belt Elevated energy costs A comprehensive program that… Upgrades your spiral with the latest technology and gives it a new lease of life Provides ongoing support to keep it running at peak performance year on year Gives you security and peace of mind with extended warranties for up to 10 years Unscheduled Downtime On Going Accelerated Wear on Cage Bar Caps / Wearstrips Intralox Intelligence A Comprehensive Program OVER 1000 spirals world wide – over 245 in the Meat Poultry and Seafood Industry Why Optimization Lubrication Contamination Install Reference Pre Installation – full system audit and proposal Installation – latest technology and guaranteed on-time Post Installation – ongoing health checks and extended Warranty Optional services to help you maximize performance over the system lifetime Service Summary Destacks OSG Plus Access to live spiral data on dedicated and secure portal Graphic reports providing insight into system performance and trends Quarterly internet conference to review system performance with Intralox spiral expert Recommendations to keep system in optimum condition Automated notification if system deviates from desired operating limits Maintenance Notifications LT Metal Issues Drive System Elevated costs and exclusive maintenance contracts with the manufacturer A « quasi-monopoly » Elevated belt and component replacement costs Complex and lengthy maintenance Automatic Email notification when temperature or tension exceeds pre-set limits These notifications are part of an overall program of care This system is designed to look for trends over time and help predict failure. Belt Life and Materials Current belt life Cost of wear components/year Current belt cost Belt Flips/Lifts/Tenting/ “Christmas Tree” Frequent Stacker Issues The self-supporting structure frequently is the cause of de-stacks Depending on the location of the destack, downtime can be long and repair can be difficult Photos/Videos Tools Technology Preventative Maintenance Man hours per week Materials per week (rags, metal, etc) Man hours for oiling Liters of oil/week Cost of oil Production Product loss due to sticking Product loss due to movement on the freezer Downgrade product due to markings Product loss due to black spec Unscheduled Maintenance Belt failures per year Hours of unscheduled downtime per crash Belt damage per failure Product loss per failure Cost of hour of production downtime Maintenance: Belt/link damage

Brochures

Transcript: LI: I can recognise the different features of a holiday brochure. THANK YOU! what is non - fiction? -What is included -font -headings -pictures -language -layout -colours -audience A brochure is a small, thin book or magazine that usually has pictures and information about a place or product. It often tries to persuade the reader. -Biographies -newspaper -company website -film/book review -advertisements -brochures -history books brochures Try to write down on your whiteboard what you see/read when looking at the brochures What are brochures? Fictions and non-fiction texts What is a fiction texts? What is a non-fiction text? In groups of 4: Write down as many non-fictional texts as possible on a whiteboard. -What do they look like? -What kind of text can we find in brochures? -Have you ever seen a brochure? -What kind of brochure was is? mindmap LI: I am able to skim and scan a text. In groups: look at the different holiday brochures

Brochures

Transcript: What is the structure of this brochure? What do you notice when you first look at the opening heading and text? The heading of the brochure is in large, highlighted text. It catches the reader's eye and lets us know exactly what the brochure covers. The opening statement then tells us the main purpose of the brochure. Characteristics of Brochures Please read that now. Think about the questions as you read. Based on this information, what is the purpose of this brochure? Large bold headings big ideas Subheadings smaller, more readable chunks of information "Well" and "Good" Single-fold Brochure single sheet of paper folded once information front and back educational/nonprofit organizations large amount of information in relatively small space Bi-fold Brochure single sheet of paper folded twice four panels for information & graphics trying to make impact with logos & images Tri-fold Brochure single page with three folds siz panels businesses first panel as cover page advertising or marketing on other panels popular for marketing short pamphlet meant to sell a service or product headings to organize chunks of information graphics and pictures meant to entice the reader language descriptive and persuasive can also be informative The structure of this brochure is a single-fold design, with information on the front and back of a single page. Brochures Example of a Double Negative: She don't have no money. Brochure Format of a Brochure Headings Many people misuse the words "well" and "good" in their speech. Here is an example of an incorrect use of the word "good:" Andy played really good in his football game. To modify the verb played, the adverb well is needed. When we say "She don't got no money," we are really saying the opposite of what is intended. We are saying that she does, in fact, have money. Single-fold designs work well for educational brochures. Their single-page format, with no panels, allows for the most text to be included. Double Negatives Why You Should Avoid Double Negatives Title- attention grabbing Headings- help organize information Color and Graphics- create visually pleasing text Formatting- Many layouts & sizes, often folded/stapled Language- Enticing and persuasive Purpose- To sell something or inform a small book or magazine containing pictures and information about a product or service. begins by stating purpose to reader heading & opening text should show what the brochure is about Structure and Layout of Brochures easy to read-the pages are laid out in columns few graphics descriptive language A double negative is The use of two negative terms within a single sentence to express the same idea The purpose of this brochure is to inform readers on how renewable energy sources can benefit homeowners. Guide to Renewable Energy Why would the authors choose to use this format?

BROCHURES

Transcript: BROCHURES A.I.D.A ATTENTION How will you grab your customer’s attention? What is your hook? INTEREST How will you get the customer interested enough to open your brochure? What sort of information can you provide? DESIRE Make your customer really want your product ACTION Get them to take specific action E.g. BUY NOW! Name of product Headline that creates curiosity, a hook Headline that states the name and slogan of the product. 2-3 key benefits of your product Short, easy to read blocks of text. Lists, charts or statistics Graphic images (the design and colour of your brochure) Photographs or diagrams of the product and/or it’s function Call to Action. What you want the reader to do? Call you, visit your website, fill out a form, etc. ACT NOW! Most everyone is pressed for time and have many ads vying for their attention. So they tend to skim quickly through brochures. Bullet points full of information yet brief in length will help keep customers focused on what you offer and lead them towards the action you want them to take next. & PROVIDE INFORMATION To get their attention, your brochure needs to focus on the benefits customers will enjoy by making a purchase from you. Use exciting inside headlines to hold their attention, and move them through the pages. WHAT’S NEXT Be sure your business name, phone number and website are easily found in the brochure. After you interest the reader in what you sell, you have to take the next step: tell them what they need to do to acquire it. Do they need to call you to place an order? Can they research more online? Why would someone want to buy your product? What's the most important thing it can do for them? What is the most important problem your product or service can solve for them? SELL, DON’T TELL ATTRACT ATTENTION The average reader takes less than 5 seconds to glance at the cover of a brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few recipients will bother opening it. CONTACT INFO If you don't urge the reader to act right away your efforts in getting attention, building interest and desire will be wasted. Brochure Checklist MAKE IT LOOK EXCITING WHAT IS MOST IMPORTANT IN A BROCHURE? UNDERSTAND YOUR CUSTOMER BE BREIF, USE POINT FORM THE 7 TRUTHS OF BROCHURE MAKING

brochures

Transcript: Technical writing is hard to read, even for technical people. Effective Brochure Design How To Create Brochures That Get Action Lead with the benefits Who is the brochure for? What does the brochure do? Try to eliminate as many decisions as possible. A company's brochure design should project a first class image. Are the graphics compelling? Is your writing active and enthusiastic? Is it pleasurable to look at? Ultimately, it’s your words that sell. Does the brochure design on the front cover get the readers attention with an emotional appeal, a provocative question, or a benefit statement? Template by Missing Link Images from Shutterstock.com Don’t ask open-ended questions

Brochures

Transcript: Can educate people about a specific program or event Brochures Edie, Ella and Alayna Back Cover http://www.blissitsolutions.com/brochure-design-portfolio/ Where does "brochure" come from? What can you do with brochures? Inside Panel What purposes can a brochure serve? Potential members or volunteers Potential clients Potential funders Potential community partners and supporters The press The general public Explain an organization's purpose and services Give more specific instructional how-to or health information Mail to targeted people Attach to proposals or reports Leave behind when visiting clients Leave at easily accessible locations Insert into press kits and presentation folders Distribute in classes and workshops Give to prospective employees and volunteers Pass out at meetings http://brochure.designcrowd.com/contest.aspx?id=681080 Who might a brochure target? "Brochure comes from French "brochure" meaning "a stitched work," also from "brocher" meaning "to stitch" (sheets together) Parts of a Brochure Inside Front Panel Front Cover Can tell the reader how they can find out more about an organization Answer frequently asked questions about your organization

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