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Six Flags

Transcript: Value Capture Customer Experience PRESENCE Current State Customer Centric Negative Customer Reviews Value Capture Maximize time for activities Customer Experience Improved customer service Presence Quick decision destination Solutions Solution: Smart Cards 2009 Sales - $912.86M Built on best practices Comprised of diversity of skills and rolls Empowered to decide and implement, with budget from central seed Rotational in nature, with quarterly offsite challenges Product Offerings: Breakdown of Sales Platform Offering - Individual Virtual Rides Solutions - Self-service Kiosks and Smart Cards Customer Experience - Kiosks, lines, employee interactions Value Capture - restructuring of lines Process - employee training and redesign of touchpoints Presence - smaller indoor parks in new areas Park Admission Fees - 54% Food, Merchandise & Other - 42% Sponsorship, Licensing, Etc. - 4% Price/Earnings Ratio - (.3) Earnings not worth the price 12 month revenue growth (10.62%) Price/Book Ratio - (.05) Assets not well managed Feb. 2011 - CFO purchases $1.6M of own stock Good investment or manipulation of ratios? Katie Yellig Christine Deye Ahmet Kadioglu Dana Wagner Katie Turner Full Time Innovation Team PROCESS Problem: Markets that can support Six Flags are saturated (mostly by Six Flags) Platform 2009 Net Income - $194.1M PROCESS Competitive Advantages Competitive Advantages Everyone gets a card when they enter the park Cards can be used for many things in the park: Scheduling ride times on all rides Checking in to rides Loaded with money to pay for merchandise, meals, etc. PRESENCE Supply Chain Revenue vs. Net Income Solutions Consumer Benefits Organization Innovation Radar Annual Open for 24 hours Best ideas get prizes: 4 season passes Input on name for new event/ride Do You Know This Man? Problem: Dissatisfaction in Service Customer Experience Financial History Facilitated Change Brand Ends up with $1B in debt Solution: Smart Cards and Kiosks Value Capture Benefits Earnings Estimates OFFERING CUSTOMER Innovation "Coaster" Networking Customer Current State "Theme Park Operator" is limiting Six Flags can't compete solely on this landscape Redefine the business - Adventure Creator 2009 Sales CUSTOMER Ratio Evaluation Based in smaller metropolitan areas Mostly indoor attractions, with some outdoors Capture customers not near current parks Allows for more off-season income Would include virtual rides that can change frequently Supply Chain Wipes out $1.7B in debt Problem: Long Lines The Power of Millenials OFFERING Solution: Add Smaller Parks Go where they are: in-game advertising App games for facebook and smartphones Blog/videocast of events and promotions Redefining What Six Flags Does Creation Process June 2009 - Bankruptcy Institutionalize Innovation May 2010 - Emerges Brand Does This Help? Customers don't return and are highly dissatisfied -This is not a customer centric company Will need to employ Customer Centric philosophy of Innovation Kiosks help by allowing customers to: Schedule rides for the day File complaints electronically Get responses from customer service representatives without waiting in line Smart Cards & Kiosks Streamlined experience Addition of Smaller Parks Increase advantage from being "closest to home" Innovation Team & Innovation "Coaster" Stay ahead of the game Organization Networking

Six Flags(SIX)

Transcript: #1- In this article it says that McDonalds was fined $650,000. They were fined this money for Beijing’s biggest-ever pollution fine for releasing dirty dirty waste water. #2- In this news release it says that McDonald's has the worst burgers. It was rated 5.8 on a scale to ten. The next least was 6.6 leaving them in last by 1.2. If I were to invest in one of these stocks it would be Wendy's. I would do this because people are already satisfied with the products. Also in the past year the price of the stock has almost doubled. In the past year McDonald's has only raised $2 from an already high stock price. So not only is the trend better but the people like it better. So investing in Wendy's would give me a better return on my money. 1) They are in the food and entertainment. 2) General entertainment 3) The headquarters is located in Sandusky, OH. 4) They have 2,000 employes 5) They have sold $3,362,631 in the past three years. 6) The net income in the past three years is $314,276. 1) They are in the food and amusement park. 2)They are in general entertainment 3) Head quarters located in Grand Prairie, TX 4) Six flags has 1,900 5) Total sale = $3,098,708 6)Net income= $560,509 #1- In this article it talks about adding safe attractions to their park. They will ad Broadway shows and more plays throughout the park. These were put in so when you aren't on a ride you still can enjoy your time. #2- This article talks about a problem Cedar Fair had with a cable for a ride. This problem resulted and two people hurt and many in shock. 1) McDonalds sells fast food to people all over the world. 2)It is in the fast food industry 3)McDonalds Corporation is located in Oak Brook, Illinois. 4) McDonalds has 420,000 full time employes. 5) Total Sale= $83,114,000 6) Net income= $15,808,500 McDonalds(MCD) McDonald's vs. Wendy's #1- In this article its shows the new product the Jalapeno Fresco Spicy Chicken Sandwich and Ghost Pepper Fries. With this product they are trying to draw in more people that like spice food. #2- Wendy's and Honest Tea Bring Exclusive Real-Brewed, Organic Green Tea to Wendy's Restaurants Nationwide. The Tropical Green Tea blend gives Wendy's customers an organic beverage option that can only be enjoyed at the convenience of your local Wendy's. McDonald's News I would rather invest in is Six Flags. The stock price of Six Flags has rose $7 in the past year and Cedar Fair stock has only produced $.50. Six Flags may have a little more safety problems, but people are still going to the parks and having fun. I would invest in Six Flags because they are going up and Cedar Fair has been at a stand still or little gain for a long time. Six Flags vs. Cedar Fair #1- This article is about the death of a women on a ride at Six Flags. This women died do to failure of a roller coaster car. This could cause problems for them because people might not go now because they are concerned that this might happen again. #2- Twisted Colossus: New Hybrid Coaster in 2015,park introducing new record-breaking roller coaster.Twisted Colossus will set a record as the longest hybrid coaster in the world, offering a four-minute ride experience on nearly 5,000 feet of track. This will draw people from all over the world. Stock comparison Six Flags(SIX) 1) Wendy's is a fast food company 2) They are also in they fast food industry like McDonalds 3) Wendy's corporation is located in Dublin, Ohio 4) Wendy's have 31,200 employes 5) Total Sales= 47,053,715 6) Total net Income= $174,004 Cedar Fair News Wendy's News Cedar Fair(FUN) Six Flags News Wendy's(WEN)

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