Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Lecture 2: Recognizing Global Impact '18

Backward mapping, network, needs and impacts
by

Kim H.J. van Eijck

on 18 September 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Lecture 2: Recognizing Global Impact '18

Impact
Why
should we
disrupt
and
rebuild?

kim.van.eijck@
wisselwerkers
.nl
06- 41 78 22 56
Thank you!
Dr. Kim van Eijck
Recognizing global impact
Assessment and grading method
Individual essay (60% of final grade)
Recognizing impact
requires philosophical, political, managerial and technical change

65 min
Lets get to (
philosophical
) work!
What needs do you want to meet with your start-up?
What impact do you want to achieve with your start-up?
2015
2025
2035
2040
2011
2009
How to formulate your desired impact?
We <verb> <supply> <target audience> <purpose>.
A
B
C
D
E
An example
We sell insurance to Dutch people order to reduce risk
You
Sales
Representatives
Marketing
Telesales
Managers
Employees
'Celebrity'
Give away
Discount
Contest
Packages
Personal
Digital/ online
Life insurance
Disability Insurance
Family insurance
Child insurance
Funeral insurance
Car insurance
Travel insurance
Dutch citizens
SMEs
Freelancers
Private individuals
Intermediaries

Poverty
Health
Damage
Nuisance

Strategic practice Nr 2:
Assess

Needs
Strategic practice Nr 3:
Define your

impact
What is impact?
'Social impact is the effect of an activity on the
social fabric
of the community and well-being of individuals and families.'
Social enterprise UK, 2015
'
Systematic
social improvement'
Nonprofit Periscope, 2015
'Economic prosperity, social cohesion, cultural development, security (physical, food, housing), civil rights, freedom of religion, artistic expression etc.'
e.g. Horner & Hazel, 2005
'Paints a picture as to how a program/project might have affected participants’
lives on a broader scale
.'
Van Eijck & Lindemann, 2015
NEEDS
WANTS
Impact
Our desired impact?
Group report (40% of final grade)
Assess the impact of a social enterprise or a social initiative
Use the framework (Moore, 2012) and tools discussed and used during the class
Together we will craft an action-learning experience that will help you to get the impact of your start-up recognized!
Need a tool? Use the empathy map!
PUBLIC
PERSON
Make a rough inventory of the underlying needs of your target audience.
Label, categorize an prioritize these needs.
Determine the needs you want to meet with your start-up
Conclusions
Impact
: Paints a picture as to how a start-up might affect participants’ lives on a broader scale.
Getting impact recognized is a
strategic practice
: a flow of activities and relationships within a specific space and time
It is always
in the making
and only has
meaning
when it is recognized and valued within an (institutional) environment.
Next time
Building your theory of change
Homework: focus your challenge, determine needs target audience and make a (tentative) impact statement
25 September
Co-create
instead of
compete
and
silo-thinking
Agile
and
proactive
instead of
bureaucratic
and
docile
Local
and
bottom-up
instead

of
central
and
top-down
Realizing desired
impacts
instead of counting
services
and
money
Open
and
transparent
instead of
closed
and
secretive
Substantiate your claims (data, stories)
Present results on whiteboard
25 min
20 min
Present results on whiteboard
Discuss and determine the meaning of these words (see example)
Formulate your impact-statement
Your start-up is
worthless
as long as its value is
unrecognized
.

Theory of change
Output
Impact
Outcome
Outcome
Output
Output
Why?
What?
How?
backward mapping (
entrepreneurial
)
Forward mapping (
traditional
)
Needs, values & envisioned impact
Technical
Managerial
Political
Stakeholder support & involvement
I
Steer, evaluate, learn
Roles & authority
How do we work?
Philosophical
Monitor that substantiates & reveals impact
III
Relevant & logical theory of change
Under what circumstances?
With whom?
See
Say & do
Think & Feel
Hear
Pain
Gain
Recognizing global impact
Course objectives
After this course you will be able to:
study the various facets of impact
assess a project that balances people, planet and profit impact
reflect on different ways to measure impact
report on your study, assessment and reflection of impact
define the impact of an initiative
develop a method how to measure the impact
plan how to measure the impact
test your methods with a scientist
The program
Understand your challenge
Why is it a problem? And what causes the problem?
Fishbone method
Why does your challenge matter? And what causes your challenge?
Recognizing global impact
Group repport (40%)
Introduction
Challenge and needs target audience
Impact proposition
Position in ecosystem (low-fidelity prototype)
Framework for testing prototype
Recognizing
Internet access
60% of the world’s population does not have access to the Internet. Around 7.2 billion people.
United Nations: “online freedom” is a "human right"
Protect individuals’ freedom to internet access and expression online
Forward mapping:
internet access
Gather information online
Outcomes
Outputs
Express and discuss views
Infrastructure
Fixed wireless broadband providers
Impact
Free expression world wide
Global access to high-speed internet
Subscriptions
Logistics
HOW
WAT
WHY
Assumption: not feasible, to expensive, weak demand in developing countries
Tesla Motors
SpaceX

4,425 satellites to provide high-speed, global internet coverage
Elon Musk
Paypal
Backward mapping:
internet access
Gather information online
Express and discuss views
Free expression world wide
Global access to high-speed internet
Theory of change
Making life multiplanetary
4,000 satellites
Get humans to Mars (6yrs)
Rockets
Passengers
Internet connection Earth-Mars
Low-profile user terminal
Subscriptions

Side effect
Our
logic of reasoning
will effect our ability to create impact

Diversity
of our
network
determines our ability to innovate

Assumption: greater speeds, lower latency, funded and affordable
Outcomes
Outputs
Impact
HOW
WAT
WHY
Lessons learned?
Shifts in core values
Of modern entrepreneurship
30 min
Lets get to (
political
) work!
Which actors have an interest in or will determine the success of your start-up?
How and when will you collaborate with, inform, consult, follow or eliminate them. Formulate a strategy and clear actions
Dependent
Independent
Interdependent
Type
Interaction
Inform
Consult
Co-create
Follow
L
H
Political relationship
Eliminate
Network analysis:
Power vs intrest
Crowd
Context- setters
Players
Subjects
Interest
Power
H
H
Full transcript