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Bath and Body Works

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Marisa Gomez

on 20 November 2012

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Transcript of Bath and Body Works

Bath & Body Works By: Marisa Gomez History & Background Number of Employees Location of Headquarters Revenues Profits Market Share Ownership Tax/Liabilty Structure Mission Statement Description of Products Primary Target Market Brand Image Top 3 Major Competitors Competitive Advantages -always have sales Type of Leadership Type of Organizational
Structure Corporate Culture Why I Picked This Company Sources -20,000 Employees -Reynoldsburg, OH -The CEO is Diane Neal -Part of The Limited Company "The Limited Mission Statement - Customer Loyalty Through Captivating Experiences." About.com Retail Industry. N.p., n.d. Web. 16 Nov. 2012. "Limited Brands is committed to building
a family of the world's best fashion brands
offering captivating customer experiences
that drive long-term loyalty and deliver
sustained growth for our shareholders." -$2.374 Billion -Private Subsidiary -Corporation "Bath & Body Works, LLC Company Profile - Yahoo! Finance." Bath & Body Works, LLC Company Profile - Yahoo! Finance. N.p., n.d. Web. 17 Nov. 2012. -women -over 1,650 stores in North America and an online store -first store opened in Boston in fall of 1990. -The Body Shop -customers can try out products in the store -Yankee Candle Products Cont. -Cheaper than regular perfumes -Sephora "Bath & Body Works, LLC Competition." Bath & Body Works, LLC Names of Competitors. N.p., n.d. Web. 17 Nov. 2012. -lotions -body wash/spray -candles -perfume -home fragrances -lip gloss -hand soap/sanitizer Centralized -teenagers -young adults -one of my favorite stores -know a lot about it -it is unique compared to other stores -high spirited personality -strong energy -"committed to helping consumers improve their emotional and physical being" -fist store launched overseas in Kuwait in 2010 -transformational -440 million -27% "Limited Brands (LTD)." Stock:. N.p., n.d. Web. 19 Nov. 2012. -many changes to products and stores over years -blue and white colors -simple and has not changed much over the years -represents a clean and simplistic image
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