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Inveralmond chs

on 30 January 2013

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Transcript of Marketing

PRODUCT Marketing Decline Customers tastes change, technology changes and other new, more advanced products are launched. Sales fall, prices become very low and eventually the product is withdrawn from the market PRODUCT
CYCLE Introduction The product is launched on the market. The costs of holding stock, advertising and promoting the product may be high at this stage. The product will have few competitors and usually a high price. Growth Sales increase significantly as customer knowledge of the product increases. A few competitors launch their own version of the product. Maturity The product becomes common place in the market. Growth begins to slow down. Competition increases and price of the product falls. Saturation Competitions becomes fierce and prices tumble. Customer tastes may begin to change. Not all competing products survive in this fierce market.
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